GSN Performance/Schedule Analysis - June 2009

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of July 21, 2009)

CURRENT AND SIGNATURE PROGRAMS:


CHAIN REACTION
(GAME)

New episodes from the 1980's game show from producer Michael Davies, hosted by Dylan Lane. A fast-paced word association game show that features teams of women competing against men.

Status:Currently in its second season. Executive producer Michael Davies and Embassy Row.

DOG EAT DOG (REALITY)

Six players are presented a physical or mental challenge to conquer.  The group then votes for the one amongst them most likely to fail.  If the underdog tanks, adios!  If he/she wins, another player is sent to the 'Pound.'  (Network acquisition off NBC.)

Status:NBC off network acquistion.  Produced by BBC and NBC.


FAMILY FEUD
(GAME)

Game show that pits two families against each other in a contest to name the most popular responses to a survey-type question posed to 100 people.

Status:Both the 1992 hour long version and the classic Richard Dawson versions air.


HIGH STAKES POKER
(GAME)
Top poker players buy in for $100,000 or more of their own money.
Status: Picked up for its fifth season. Produced by GSN.


LINGO
(GAME)
Contestants are guided through the paces in this letter-grid game.  Two-person teams guess to identify five-letter words correctly before having to pass their turn to the next team.  The challenge culminates in a Final round with $5,000 at stake.
Status:Began airing August 2002.  Currently in its fifth season. Produced by Laurelwood Ent.


WEAKEST LINK
(GAME)
Contestants compete and answer questions to build a link of correct answers.  At the end of each round the contestants turn on their own and eliminate the dead-weight.  (Network acquisition off NBC/PAX.)
Status: NBC off network acquisition.

WHO WANTS TO BE A MILLIONAIRE (REALITY)
The chance to win a million dollars.  (Network acquisition off ABC.)
Status: ABC off-network acquisition, including syndication versions. Produced by ABC and Buena Vista Television.


WORLD POKER
TOUR (GAME)
POKER TOUR created a global phenomenon when it turned into a televised spectator sport. It features the best players in 23 of the most prestigious tournaments in the world.
Status:Currently in it sixth season. Produced by World Poker Tour.


JUNE 2009 PRIMETIME SCHEDULE


TOP PRIMETIME SHOWS:

HIGH STAKES POKER,  WHO WANTS TO BE A MILLIONAIRE, FAMILY FEUD, WORLD POKER TOUR, NEWLYWED GAME, CATCH 21, 20Q, THE MONEY LIST


SCHEDULING STRATEGIES:

Much of GSN's programming is conventional studio-based quizzers that dominate primetime.  However, they are leading up with new specials and theme nights as in the case of their Vegas Night block of casino programming. 

GSN continually looks to redefine and expand the definition of game and competition.  What have made their loyal viewers come back again and again are the programs that challenge game play and trivia.  New programming generally tends to pursue the traditional, broad half-hour strip game show format with interactive play-along elements.  In addition to non-traditional one hour series: competitive reality shows, documentaries, story-driven & celebrity-driven formats.

UPCOMING PREMIERES:

THE GAME SHOW AWARDS premiered on June 6th, 2009 at 8pm
DEAL OR NO DEAL premiered on June 1st, 2009 at 7pm (strip @ 7pm & 11pm Mon- Fri)
1 VS 100 premiered on June 6th, 2009 at 6pm (Saturdays)
20Q premiered on June 13th, 2009 at 8pm
THE MONEY LIST premiered on June 13th, 2009 at 9:30pm


RATINGS ANALYSIS

Live Primetime Ratings Comparison

June 2009 vs June 2008

Yearly % change*       H'hold        M25-54    F25-54    P25-54
Monday 8-11pm             -20%          -25%      50%        0%

Tuesday 8-11pm              67%           0%      100%      50%

Wednesday 8-11pm          33%           --            0%         0%

Thursday 8-11pm             25%          0%       100%       50%

Friday 8-11pm                  0%           0%          0%       50%

Saturday 8-11pm             25%           --          100%       50%
Sunday 8-11pm               33%        100%          --          50%

MTWTFSS 8-11pm      25%      50%       50%      50%

*The Nielsen Company's National Television Audience Sample

Overall primetime averages for share and delivery were up this month as compared to one year ago, June 2008. Overall share was up +25% and delivery was up +21%.  Saturday and Sunday nights in particular showed significant growth in delivery and were up as much as +27% and +53%, respectively.  Adults 25-54 their core demographic was up 40%.  FAMILY FEUD was up +25% share and +14% delivery overall.  WORLD STAKES POKER 4 was also up +33% with Men 25-54 share from a year ago.

Comparing GSN's primetime monthly averages were up substantially this month compared to last month.  Overall share was up +67% and delivery was up +30%.  Adults 25-54 were up +50% share.  In fact there were significant increases across the board in all key demos this month.

Programming staples on the network which show no signs of erosion were MILLIONAIRE, FAMILY FEUD, and POKER.  HIGH STAKES POKER 4 and WORLD POKER TOUR was up +33%, and POKER 5 was up +25% share overall.  WHO WANTS TO BE A MILLIONAIRE, the 30-minute version which was double pumped all week in primetime was up 25% and +50% share with both Men and Women 18-49 and 25-54.  FAMILY FEUD was also up +25%.  Both ratings and delivery were stellar this month.

In addition to all the viewer favorites, there were many premieres to speak of this month.  This is exactly what GSN was lacking for months, and needed desperately to revive the ratings.  Even though most of our commentary is about primetime programming, it is important to mention two new acquisitions that premiered this month.  DEAL OR NO DEAL premiered on the network on June 1st at 7pm and 11pm.  A major network acquisition for GSN.  And on June 6th the premiere of 1 VS 100 at 6pm, a nice new edition leading into late fringe. 

Also on June 6th was the premiere of THE GAME SHOW AWARDS, which was GSN's very first awards show at 8pm.  It honored the classic and contemporary game shows.  It also included a participatory experience for the both at-home fans and those in the studio audience.  A programming strategy that has become the norm on this channel.  Saturday June 13th were the premiere of 2 new originals in primetime, 20Q and THE MONEY LIST.  Two new game shows which were a welcome addition to weekend block programming.  It replaced CHAIN REACTION, THE WEAKEST LINK and RUSSIAN ROULETTE on Saturday nights. We'll keep a close eye on these new originals to see how they perform in future weeks.

The rest of the Monday-Friday line-up continues to be a consistent vertical stack of programs.  NEWLYWED, the classic game show was up +33% this month.  CATCH 21 was up +61% in delivery alone this month.  Considering that both series were down significantly last month, it was a welcome change to have the numbers go back up!


PROGRAM ACQUISITIONS:

DEAL OR NO DEAL


PROGRAM RENEWALS:

HIGH STAKES POKER (season #5)

CATCH 21


PROGRAM CANCELLATIONS:

None announced.

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