GSN Performance/Schedule Analysis - September 2008

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of October 19, 2008)

TARGET DEMOGRAPHIC:

Strongest Demo is Adults 25-54, with a slightly female skew.  However, there are stronger male demos on Mondays due to POKER.

SEPTEMBER 2008 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

HIGH STAKES POKER,  WHO WANTS TO BE A MILLIONAIRE, FAMILY FEUD, WORLD POKER TOUR, CATCH 21

SCHEDULING STRATEGIES:

Much of GSN's programming is conventional studio-based quizzers that dominate primetime.  However, they are leading up with new specials and theme nights as in the case of their Vegas Night block of casino programming.  Their schedule seems to be constantly changing and in flux.

GSN has acquired the rights to the WORLD POKER TOUR which solidifies the network's brand and will help build ratings for GSN's weekly Monday night casino-themed line-up which will air in Fall '08.

PROGRAM/SCHEDULE CHANGES:

AUGUST - SEPTEMBER 2008:

PREMIERES:

OCTOBER AND BEYOND:

PREMIERES:

**October 6th - BINGO AMERICA season #2
**November 15th -  THE MEOW MIX GAME SHOW at 9:30pm

YEAR AGO/BIG PICTURE:

Overall primetime ratings averages were up this month as compared to one year ago. Overall share was up +50% and delivery was up +60%.Almost every night was up in the overall demos with significant growth in both share and delivery.Wednesday and Thursday nights share was up +100%.MILLIONAIRE was up +69% in delivery and FAMILY FEUD was up 67% delivery overall from one year ago.

SEPTEMBER 2008 PRIMETIME RATINGS ANALYSIS:

Overall, the primetime Monday-Sunday average for ratings, share and demos were up this month compared to August.Overall share fell flat while delivery was up +9%.There were substantially growth on Tuesday, Wednesday and Sunday nights.Delivery was up +20%, +18%, and +37%, respectively.

Highly rated programs for the network continue to sustain: MILLIONAIRE, FAMILY FEUD, and HIGH STAKES POKER.HIGH STAKES POKER 4 was down -15% in delivery overall as was WORLD POKER TOUR.MILLIONAIRE was up +14% delivery. And FEUD was up +18% this month.

Monday nights casino themed line-up continued as usual this month.Top rated show WORLD POKER TOUR gave way to the Tuesday-Saturday consistent line-up of programming.CATCH 21 was up +50% share and +22% in delivery.PYRAMID was up +20% in overall delivery.CATCH and PYRAMID have proven themselves to be solid replacements for the primetime schedule when GSN took out WHAMMY and RUSSIAN ROULETTE just a couple of months ago.

On Friday nights, the 9pm timeslot had a 3, one hour specials entitled Play It Back 70's Gameshow, 80's, 90's...Not record breaking programming, but certainly a fresh mix to the already consistent scheduling.And a perfect accompaniment to their line-up.

The rest of Sunday nights continue with WORLD POKER TOUR and CATCH 21.Overall, a pretty consistent block of programming week to week.We are still waiting for GSN to shake it up a bit, and bring in some new originals/off-nets.

PROGRAM ACQUISITIONS:

None announced.

PROGRAM RENEWALS:

None announced.

PROGRAM CANCELLATIONS:

None announced.

ADDITIONAL SHOWS CURRENTLY AIRING:

MATCH GAME, WHAT'S MY LINE? CARD SHARK, PASSWORD PLUS, $100,000 PYRAMID, JEOPARDY!, NEWLYWED GAME, PRESS YOUR LUCK, LOVE CONNECTION, SUPER PASSWORD, HOLLYWOOD SQUARES, WIN BEN STEIN'S MONEY, BLOCKBUSTER, DOUBLE DARE

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