GSN Strategic Opportunities - October 2008



GSN continually looks to redefine and expand the definition of game and competition.  What have made their loyal viewers come back again and again are the programs that challenge game play and trivia.  New programming generally tends to pursue the traditional, broad half-hour strip game show format with interactive play-along elements.  In addition to non-traditional one hour series: competitive reality shows, documentaries, story-driven & celebrity-driven formats.


* The network looks for a show to appeal their audience base.  Male/female 25-54
* Repeatability
* Signature series - break out


The network is looking to acquire another big off-network game show like DEAL OR NO DEAL or GAME SHOW MARATHON.


Producers are required to have agency representation.  Paper treatment helps.  There is no tape required for initial pitches.

GSN does not want pitches via email.


GSN recently launched a re-brand and released results from a two-part study pertaining to consumer participation. Some of the results included: (1) One in 3 adults plays online games, watches game shows each month and participates on multiple platforms.  (2) 104 million A18-64 watch game shows on TV each month; 100 million A18-64 play free oneline games on a monthly basis.  (3) 54% of GSN viewers have interacted with a game show via online, phone or text messaging.

GSN and Imagination Entertainment are launching online store will feature over 1,000 games from GSN's array of shows.  The DVD game will be released in tandem with the second season premiere of BINGO AMERICA on Oct. 6.  The audience is all about participation and their behavior and engagement online has demonstrated that they are always looking for new ways to interact with the brand.

GSN's newest program CATCH 21 crosses all platforms. There is an online game players now have the opportunity to enjoy the game as a TV show, while TV viewers can become contestants by logging on and competing against other players for cash and prizes.  CATCH 21 is an example of the kind of programming that GSN is going after.  Bringing a classic card game to life in a fun way that engages the audience.  GSN remains committed to developing within a wide range of formats including original reality, relationship, comedy and game-related documentaries.

WORLD POKER TOUR (season #6) features three new tour stops, more than 20 new WPT Poker-Made Millionaires and new hostess, Layla Kayleigh. Making Monday nights the ultimate destination for poker entertainment.  GSN is dedicated to collectively broadening the poker experience for fans and viewers.  The WPT is one of the strongest brands on television, and poker fans will enjoy the action every Monday night.

GSN is constantly trying to create new opportunities to tie in their programming with multi-platform interactive initiatives.  With GSN Live, their intention is to give away prizes and exciting new opportunities to win in real-time every day.  It promises to be fun, engaging way for them to further connect with their audience by giving them a unique experience for game show fans every time they tune in.

GSN is committed to multi-platform interactive endeavors.  Their new upcoming show BINGO AMERICA will put a unique spin on the traditional game show format with free, downloadable bingo cards available at BINGO AMERICA invites every viewer to play along while the on-air contestants compete for their own "Bingo."

GSN's production and development slate for 2007 features new series, reality formats and specials that include live elements, provocative subjects and the best game show contestants.  With a new President in place, might we possibly see new changes in direction at this network - we'll have to wait and see!  Noise is something GSN needs as it seeks an identity as "the network for games".  The network has introduced original programming and embraced interactivity as a way to keep viewers engaged not only on television but also online.  The network is also experimenting with mobile phone applications and TV remote control game play.

GSN looks for show appeal that attracts both men/women 25-54, their core audience. They look for programming with broad appeal.  GSN remains committed to developing within a wide range of formats including original reality, relationship, comedy and game-related documentaries.


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