(Updated as of October 21, 2008)
TOP PRIMETIME SHOWS:
DOGTOWN, DOG WHISPERER, TABOO, NGC FRIDAY, INSIDE, NG PRESENTS, LOCKED UP ABROAD, NAKED SCIENCE, EXPLORER, SUPER SATURDAY
DOGTOWN returns on Fridays at 10pm, continuing the strategy of core Series (primarily on Monday, Wednesday, Thursday and Friday) accented by specials and one-offs in the anthology slots on Sundays, Tuesdays and Saturday.
AUGUST- SEPTEMBER 2008:
-Mondays-NAT GEO PRESENTS takes over at 10pm.
-Fridays-DOGTOWN is added at 10pm.
**DOGTOWN (New Season) - September 5, 9pm.
**SOLO: LOST AT SEA - Sept. 15, 10pm.
**TITANIC: THE FINAL SECRET - Sept. 21, 8pm.
**NEANDERTHAL CODE - Sept. 21, 9pm.
**FLIGHT OF THE JET MAN - Sept. 26, 9pm.
**WORLD'S TOUGHEST FIXES - September 28, 9pm.
OCTOBER AND BEYOND:
**FACTORY FLOOR WITH MARSHALL BRAIN - October 2, 8pm.
**HUBBLE'S AMAZING UNIVERSE -October 5, 10pm.
**HOOKED - October 19, 8pm.
**NEW ORLEANS HIGH - October 26, 9pm.
**CALLING ALL ALIENS - November 2, 8pm.
**FIVE YEARS ON MARS - November 2, 9pm.
**CAUGHT ON SAFARI: LIVE -November 9, 7:30-9:30pm.
**EXPEDITION WEEK - November 16.
-UNLOCKING THE GREAT PYRAMID- Nov. 16, 9pm.
-DIRECT FROM THE MOON - November 17, 9pm.
-SHIPWRECK! CAPTAIN KIDD - Nov. 18, 9pm.
-THE REAL GEORGE WASHINGTON- Nov. 19, 9pm.
-LOST CITIES OF THE AMAZON - Nov. 20, 9pm.
-EGYPT UNWRAPPED: ALEXANDER THE GREAT'S LOST TOMB - Nov. 21, 8pm.
-EGYPT UNWRAPPED: THE STORY OF THE SCREAMING MAN - Nov. 21, 9pm.
-EGYPT UNWRAPPED: THE SCORPION KING - Nov. 23, 8pm.
-HEROD'S LOST TOMB - Nov. 23, 9pm.
**IN THE WOMB: IDENTICAL TWINS - December 21, 9pm.
YEAR AGO/BIG PICTURE:
Nat Geo continues to build upon its core series and finding strong specials to accent the Series. Science and Exploration/Expedition are categories of growth while traditional Natural History has been reduced in Primetime. DOGTOWN made a big return in September delivering Household ratings at 220% and P25-54 ratings at 255% higher than the monthly primetime average.
SEPTEMBER 2008 PRIMETIME RATINGS ANALYSIS
Nat Geo had a very nice rebound month after the Olympic competition in August. Specifically, Households were up by 8% and the P25-54 demo was up by 14% over last year. Both the DOGTOWN premiere and NEANDERTHAL CODE delivered big ratings for September.
Mondays were up 15% in the P25-54 demo and 4% in Households versus 2007. The LABOR DAY MARATHON gave a nice boost to start the month and lift up Mondays.
Tuesday is one of the two nights showing declines against last year with a 15% drop in P25-54. NEANDERTHAL CODE's repeat airing did not deliver as well as its Sunday premiere.
Wednesdays were up 13% in the P25-54 demo and 4% in Households against last year. INSIDE and TABOO have been strong and consistent performers on Wednesday nights.
Thursdays are the second night showing declines, down 14% in P25-54 and 4% in Households from last year. NAKED SCIENCE moved into a regular 10pm slot for the final three weeks.
Fridays continue to be a growth night for ratings and showed the second largest growth at 31% in the P25-54 demo and 46% in the Households over last year. Cesar Milan, THE DOG WHISPERER has a new companion-DOGTOWN returned with a fanfare of tremendous ratings.
Saturdays showed solid gains of 10% in the P25-54 demo but lost 10% in the Housholds versus last year year. WILD and SUPER SATURDAY had a broad range of topics, some worked well while others didn't.
Sundays had the highest P25-54 demo growth at 35% (58% growth in men 25-54) and 25% in Households over 2007. Specials like NEANDERTHAL CODE and Zero Hour update drove big ratings that delivered the big increases.