(Updated as of January 20, 2009)
While targeting women 18 to 49, Oxygen is "hyper" focusing on women 18 to 34
TOP PRIMETIME SHOWS:
SNAPPED, BAD GIRLS CLUB and Movies
Oxygen plans on original programming Tuesday night around the year - "Seamless Tuesdays"; renewing THE JANICE DICKINSON MODELING AGENCY for a fourth season, and a reality show in development called DANCE YOUR ASS OFF.
Their programming strategy is targeted to Tuesday, with a new series or new episode premiereing every Tuesday at 10pm.
NOVEMBER - DECEMBER 2008:
**November 1st- CENTER STAGE: TURN IT UP at 8pm
**December 2nd - BAD GIRLS CLUB season #3 at 10pm (The show's format has been expanded from half-hour to one-hour this cycle, with thirteen new episodes to air through 2009.)
JANUARY AND BEYOND:
**January 8th - SNAPPED at 10pm
**January 18th - AMERICA'S NEXT TOP MODEL (marathon 11am-11pm)
YEAR AGO/BIG PICTURE:
Compared to December 2007, one year ago - there has been a substantial growth in share and delivery.Overall share was up +67% and delivery was up +43%.Women 18-49 was up +57% in delivery.The Oxygen MOVIE, SNAPPED, and BAD GIRLS CLUB were all up substantially from one year ago.
DECEMBER 2008 PRIMETIME RATINGS ANALYSIS:
The primetime average for ratings, share and demo delivery was up this month substantially as compared to last month, November.Overall share was up +25% and delivery was up +19%.In fact, every night of the week had significant overall growth.Women 18-49 was up +40% share and delivery was up +23%, respectively.
Monday, Wednesday, Friday and Saturday nights was the Oxygen double feature.MOVIES were up this month +31% in overall delivery.Some titles worthy of mentioning are: Cold Mountain, What a Girl Wants, Raising Helen, Miss Congeniality 2, and You've Got Mail. All solid titles, some perhaps more dated, but classic female feel good films none-the-less.And perhaps because of the holiday spirit of the month, it was just the right kind of programming at the right time.
Tuesdays nights were stacks of signature series BAD GIRLS CLUB, replacing COOLIO RULES.And season #3 of BAD GIRLS made its debut on December 2nd making network history.It was Oxygen's highest rated and most watched season premiere ever.It was also "the youngest median age for the season premiere of an Oxygen series (26.6)." (Oxygen press).
And rounding out the month on Thursday and Sunday nights were stacks of SNAPPED.SNAPPED was also up +25% share for the month overall.A really superb way to end the year for this new NBC Universal network.
AMERICA'S NEXT TOP MODEL premieres January 2009. (Oxygen has acquired rights to the full library of the reality competition series, including current and future cycles. The CW series is now in its 11th cycle and is in production on the 12th)
BAD GIRLS CLUB (season #3)
ADDITIONAL SHOWS CURRENTLY AIRING:
LIVING SINGLE, GRACE UNDER FIRE, A DIFFERENT WORLD, MAD ABOUT YOU, ELLEN, XENA: WARRIOR PRINCESS, ABSOLUTELY FABULOUS, THE ELLEN DEGENERES SHOW, INHALE