Oxygen Performance/Schedule Analysis - November 2007

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of December 26, 2007)

TARGET DEMOGRAPHIC:

Women 18-49. They advertise to the young, upscale woman.

NOVEMBER 2007 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

BAD GIRLS CLUB, SNAPPED, TORI & DEAN: INN LOVE, CAPTURED, Movies

SCHEDULING STRATEGIES:

Oxygen’s programming, it tends to be a little bit edgier, a little bit funnier, and a little bit more young-skewing than cable.

Oxygen tends to stack originals nightly.  These serve two purposes.  It allows the viewer to get connected to a series by airing more than one episode say, and it also builds on the strength of the series and brings audience awareness.  It allows their viewers an opportunity not to miss any episode from a previous week.

Monday, Tuesday, Friday, & Sunday nights is where Oxygen airs their originals.  Typically they pair it with acquired movies to be used as their launch pad, to give it the best possible lead-in for the originals.

The unscripted competition craze shows no sign of stalling out on Oxygen.


PROGRAM/SCHEDULE CHANGES:

OCTOBER - NOVEMBER:

SNAPPED series premiered October 7th at 10:30pm

AND BEYOND:

BAD GIRLS CLUB SEASON #2 premiered Tuesday Dec 4th at 10pm

JANICE DICKSINSON MODELING AGENCY #3 premiered Tuesday Dec 4th at 10:30pm

HUSBAND FOR HIRE slated to debut in January 2008.

DEION AND PILAR SANDERS: PRIME TIME LOVE slated to premiere February 2008

YEAR AGO/BIG PICTURE:

Compared to November 2006, one year ago – there has been a substantial growth in delivery and demos all around.  Overall share was up +33% and delivery was up +14%. Women 18-49 was up +25% share and +16% in delivery. Once again, Sunday nights’ SNAPPED has seen substantial gains of +33% in share and delivery this month compared to a year ago.


NOVEMBER 2007 PRIMETIME RATINGS ANALYSIS:

The primetime average for ratings, share and demos was up slightly as compared to last month, October.  Overall primetime share was up +33% and Women 18-49 share was up +25%.  Saturday night demos specifically showed some significant increases this month in Women 18-49 demos.  Share was up +120% and delivery was up +123%.

Oxygen's premiere of SNAPPED last month which was reported as delivering the highest rated season debut in the network's history amongst households and CAPTURED, Oxygen’s newest original series scored its highest ratings to date among key demos.  This month demos were down overall, but the ratings are holding its own.  It still is in a top rated spot on the Channel.  And, as part of the Crimetime Sundays, they make a perfect pair for the Channel’s Sunday night original programming block which ratings wise continues to flourish for the network.  

Monday, Wednesday, Friday and Saturday nights this month were primarily the double feature Oxygen movie.  Mainly theatrical movie repeats.  But, movies in general this month was up. +9% in delivery overall, but a +33% increase in Adults 18-49.  Titles worthy to mention were: My Best Friend’s Wedding, Resident Evil, Two Weeks Notice, and A Cinderella Story.

Tuesday nights were movies and a double pump of THE BAD GIRLS CLUB.  No doubt, schedulers at Oxygen are gearing up for the season premiere come in December.  Thursday nights were repeats of series stacks of SNAPPED and relative newbie CAPTURED. 

LATEST ACQUISITIONS:

None announced.

LATEST PROGRAM RENEWALS:

None announced.

LATEST PROGRAM CANCELLATIONS:

None announced.

ADDITIONAL SHOWS CURRENTLY AIRING:

LIVING SINGLE, GRACE UNDER FIRE, A DIFFERENT WORLD, MAD ABOUT YOU, ELLEN, XENA: WARRIOR PRINCESS, ABSOLUTELY FABULOUS, THE ELLEN DEGENERES SHOW, INHALE

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