Oxygen claims to air more original series and specials than any other women's network. They are launching more original reality series over the past year and aren't afraid to try new genres and formats.
Oxygen will spend $88 million on original programs in 2008.
Generally had been acquiring off-net female sitcoms for daytime.
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Oxygen will cover about 20 hours from the 2008 Summer Beijing Summer Olympics which will be aimed at the network's female audience with daily updates on gymnastics, tennis and equestrian events.
Oxygen's young, trend obsessed audience is incredibly valuable to its advertisers. They want the latest of everything, are willing to pay for it and they love to spread the word. Oxygen continues to leverage its hit series on every platform and in every location, reaching its target "Generation O" audience everywhere they are.Oxygen is experiencing exponential growth in the first full month since the network adopted a new look and attitude: "Live Out Loud." The multiplatform strategy, Oxygen Everywhere, delivered record-breaking increases on-air, online and on site.
True-crime genre connects with the Oxygen audience - extraordinary tales about real people. Personal stories about women opening up in all different situations makes a real connection with the Oxygen viewer.
NBC's newly acquired women's cable channel Oxygen is getting rebranded in June as part of an effort to zero in on a trend-setting audience that it has dubbed "Generation O." The network has labeled its audience as "Generation O," which targets the 18-49 demo while "hyper-focusing" on women aged 18-34. It's defined as young trenders who consume heavily and influence others' spending patterns.
Oxygen is getting a new logo and tagline -- "Live Out Loud," which is intended to represent women who "like to look good, feel good and have fun living life on their own terms." It will begin rolling out in June.
As part of its multiplatform strategy, "Oxygen Everywhere," the network will relaunch its Web site in June and will debut a broadband channel, O2.oxygen.com, where users will be able to watch exclusive video such as show outtakes and Webisodes. Oxygen will also be offering its first wireless application protocol (WAP) site, at wap.oxygen.com, where users can access Oxygen content on their mobile phones.
Oxygen is also exploring developing made-for-TV movies
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