Style Performance/Schedule Analysis - June 2009

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of July 25, 2009)

CURRENT AND SIGNATURE PROGRAMS:

CLEAN HOUSE (REALITY/MAKEOVER)
Each week, one cluttered clan puts itself at the mercy of host Niecy Nash (RENO 911!) and her crew of interior designers and organizers.  They decide what stays and, more importantly, what goes--by way of a giant yard sale.  Then they turn around and pour the proceeds into a much-needed home makeover.
Status: Currently in its seventh season, Produced by E! Entertainment Television.


CLEAN HOUSE COMES CLEAN
(REALITY/MAKEOVER)
Counts down the five most transformed homeowners of all time.
Status: Currently in its third season.  Produced by E! Entertainment Television.


DRESS MY NEST
(REALITY)
Design guru Thom Filicia shows women how to find their true style""and live in it.
Status: Currently in its fourth season.  19 x 30.


EXTREME MAKEOVER
(REALITY/MAKEOVER)
Three people are chosen to receive the makeover of a liftetime which includes:  plastic surgery, lasik surgery, cosmetic dentristy, makeup, and fitness. 
Status: ABC off network acqusition.


FASHION POLICE
(REALITY)
This half-hour series is the ultimate insider's guide to the hottest looks on today's catwalks, red carpets and movie screens.
Status:Produced by E! Entertainment Television and New Harbor Ent.

HOW DO I LOOK? (REALITY) 
Every episode features a fashion-impaired victim as he or she gets a makeover from two close friends and one professional stylist.
Status: Produced by Style Network.


I PROPOSE
(REALITY)
Behind every dream wedding is the perfect marriage proposal--and don't the gentlemen who bring extraordinary flair and finesse to the occasion deserve their own moment in the spotlight? To celebrate these wizards of romance, Style Network vows to engage hearts.
Status: Produced by Stone and Company Ent.


KIMORA: LIFE IN THE FAB LANE
(REALITY)
An inside look at the glamorous life of devoted mom and Baby Phat creative director Kimora Lee Simmons.
Status:Produced by Style and Stick Figure Prods.

RUBY (REALITY)
In the tradition of "Little People, Big World" comes this unscripted series, which gives viewers a look at life from the perspective of a woman living in Savannah, GA., who happens to weigh 500 pounds.

Status: Season #2 premieres July 2009. Produced by Gay Rosenthal Prods.

SPLIT ENDS (REALITY)
A reality show in which hairstylists swap salons.
Status: Currently in its fourth season.  Produced by 44 Prods.

STYLE HER FAMOUS (REALITY)

Every episode features a makeover candidate who fancies the look of one particular star. A select group of experts take over from there, teaching the subject the professional secrets of high-end hair and makeup and taking her shopping for the hottest clothes and accessories.
Status: Produced by Style Network.

WHOSE WEDDING IS IT ANYWAY? (REALITY) 
This revealing reality series digs deep into the hectic lives of party pros as they scout locations, juggle seating charts and dole out tissues to blubbering moms.
Status:Currently in its ninth season.  94+ x 60. Produced by Style Network, True Ent. and Lion Television.

JUNE 2009 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

CLEAN HOUSE, CLEAN HOUSE: THE SEARCH FOR THE MESSIEST HOME, WHOSE WEDDING IS IT ANWYAY, KIMORA, ON E!, THE DISH, STYLE HER FAMOUS,  DRESS MY NEST, HOW DO I LOOK?

SCHEDULING STRATEGIES:

Celebrating their tenth anniversary this year, the channel grew out of the popularity of the fashion and red carpet programming that was on sister channel E! Entertainment Television, quickly making a name for itself with strong original programming. Although there is a lot of lifestyle programming on competing channels, Style stands out from the rest because its programming offers more than personality-driven shows. They offer big personalities, really good stories, and feature true experts in their fields.

While 80 percent of The Style Network's schedule is made up of original shows, 20 percent consists of acquisitions. They look for high-volume, established series that already come with a built-in brand. Along with their original  programs,  CLEAN HOUSE, KIMORA: LIFE IN THE FAB LANE, and WHOSE WEDDING IS IT ANYWAY?, their strategy has cemented the channel's relationship with its viewers.

Not unlike sister network E!, consistent scheduling patterns are sketchy at best. They do blocks of originals stacking, but the theme is not consistent throughout the month. There is no appointment viewing, rather it is the brand that you drop in and out of, like a magazine. You know what you are going to get, you just need to decide if you feel like viewing it at the time.  The one thing that it is consistent throughout all of the programming "" it is all about the "style."

UPCOMING PREMIERES:

RUBY season #2 will premiere on July 5th, 2009

HOW DO I LOOK? (season #10) will premiere July 23rd at 9pm


RATINGS ANALYSIS:

Live Primetime Ratings Comparison

June 2009 vs June 2008    

Yearly % change*    H'hold        M25-54    F25-54    P25-54
Monday 8-11pm         -50%           --           0%          --

Tuesday 8-11pm        -50%           --         -33%          --

Wednesday 8-11pm     50%           --            0%         0%

Thursday 8-11pm          0%           --         -33%         0%

Friday 8-11pm               0%          --         -33%          --

Saturday 8-11pm           0%          --            0%          0%

Sunday 8-11pm             0%          --          -33%          0%

MTWTFSS 8-11pm    0%         --        -33%         0%

*The Nielsen Company's National Television Audience Sample

Compared to a year ago June 2008, overall ratings were down. Share fell flat, and delivery was down -3%. Women 18-49 was down -18%. In fact, signature staples like KIMORA, WHOSE WEDDING IS IT ANYWAY? and CLEAN HOUSE were all down significantly from one year ago.  The only exception was EXTREME MAKEOVER which was up +27% in overall delivery.

The monthly primetime averages for ratings, share and demo delivery were down compared to last month.  Overall share fell flat.Overall delivery was down -9% as were Women 18-49.

However the primetime shows that still continue to be staples on the network were DR. 90210, DRESS MY NEST, CLEAN HOUSE, WHOSE WEDDING IS IT ANYWAY?, and KIMORA.  DR. 90210 was down -4% in delivery.  DRESS MY NEST was up +11%, after being down last month. WHOSE WEDDING IS IT ANYWAY? was down -6% and signature series KIMORA was back on the schedule this month after a one month hiatus.

Wednesday nights continued its stack of CLEAN HOUSE.  CLEAN HOUSE was down this month as was its spin-off show CLEAN HOUSE COMES CLEAN.However lifestyle, makeover and home improvement continue to be big topics on this network, as proven by yet another show added to this franchise premiered last month CLEAN HOUSE: THE SEARCH FOR THE MESSIEST HOME.  MESSIEST HOME continued its run this month.Even though the demos were down, it still was one of the highest rated programs on the channel.MESSIEST HOUSE was scheduled all over in primetime this month.The only other show that beat it out was a JON & KATE special which was part of an E! News special that was shared with Style's sister network. Considering that JON & KATE were the hot news topic this month, there is no surprise as to why this special was so highly rated.

PETER PERFECT was off the schedule this month, and THE DISH returned.The STYLE SPECIAL series was down in overall demos this month, even though topics ranged from Ruby's First 100 Pounds to Most Outrageous Weddings.ON E! and HOLLYWOOD STORY, shared series with sister network E! were both down overall as well.Both shows profile "A" list celebrities and this month included Jennifer Aniston, Halle Berry, Angelina Jolie and Nicole Kidman.This was the second month in a row that the network's strategy didn't focus heavily on specials as in previous months, but stacks of original series programming.


PROGRAM ACQUISITIONS:

SEX AND THE CITY feature film, HE'S JUST NOT THAT INTO YOU and THE WOMEN.  (Under the agreement E! gets the second position in the network television window for these 3 films beginning in July 2012.  In addition sister network Style will have concurrent rights to all 3 titles.)


MY SUPER SWEET 16(off MTV, select epsiodes of all current seasons to-date. Premiere 7/3/09 at 5pm)

SUPERNANNY (exclusive off-net rights/ABC, begins Fall '09)


PROGRAM RENEWALS:

RUBY (season #2)

PROGRAM CANCELLATIONS: None announced.

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