Style Strategic Opportunities - January 2009



Style's programming is soley dedicated to the way you live your life: it is centered on engaging personalities and inspirational stories that are relatable to real women.


Currently, their biggest hit is KIMORA IN THE FAST LANE.  Style execs are looking for a shopping/makeover/ob-docs show.  They need you to explain "What's the story?  The entertainment factor?  Twist?  Who is the host?".  They are also not overly celebrity oriented.  They are looking to pay between $115-$350 per half-hour; to $500k/hour.  A big series would get a 6 to 10 episode commitment.  Style has committed to ordering 4 - 6 new series each year.


Although Style has traditionally not been a heavy off-net acquisition buyer, they are changing their tune and will be ramping up for more off-nets acquisitions for the future.


The network does not accept unsolicited materials.  You must be represented by an agent, attorney or production company.  There is no e-mail submission process.


Style targets women 18-49, but with a special emphasis on 18-34.  They want to be the providers of expertise and inspiration for women who aspire to look fabulous, celebrate life, live well and be their best.  Their goal as a network is to inspire, give information, entertain, and make you feel better about yourself.

Style Network has expanded its breast cancer awareness campaign Raise Your Hand and Make a Difference to include celebrity PSAs and step-by-step instructions to following the American Cancer Society's new guidelines for conducting Breast Self-Exams. Featuring PSAs from Daisy Fuentes, Denise Richards, Stacy Keibler, Jaime Murray, Kate Flannery, Kim Kardashian and Garcelle Beauvais-Nilon, the Style Network has geared their year round initiative toward building awareness and encouraging action in the fight against breast cancer.

Style is looking for show pitches and hosts.  They are particularly interested in lifestyle programming, such as travel, weight loss, cooking and home.  They are looking for unique and refreshing fashion and beauty shows. Much of Style's success is attributable to the network's reality-driven content.  Everyday women who get makeovers, go shopping, do housecleaning and even become an undiscovered Miss America. Style is a niche network with mass appeal "" 90% of shows are original that feature everyday people.

According to Style Network executive vice president Salaam Coleman Smith, it's the reality TV phenomenon that has completely transformed the programming landscape for women.  "The transition of the American public becoming the star of the show has transformed the image of women in media," said Smith. "It's an exciting time because there is so much diversity with how women are portrayed whether positive, negative, outrageous, irreverent or traditional."  Smith attributes its success to tapping into the true desires of what women really want to watch.


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