Travel Channel Performance/Schedule Analysis - January 2009

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of February 24, 2009)

TARGET DEMOGRAPHIC:

Persons 25-54, though they aim more toward the 40s.

JANUARY 2009 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

DEEP FRIED PARADISE, MAN V. FOOD, TOP 10 NATURAL WONDERS OF THE WORLD, EARTH'S NATURAL WONDERS, UNTOUCHED AMERICA, WORLD'S BEST MEGASTRUCTURES, TOP TEN BRIDGES, 21 SEXIEST BEACHESANTHONY BOURDAIN: NO RESERVATIONS, STEAK PARADISE: A SECOND.

SCHEDULING STRATEGIES:

January 2009 marks the end of WORLD POKER TOUR in primetime replaced by MAN V. FOOD as the leadoff to the Saturday night line-up.

PROGRAM/SCHEDULE CHANGES:

DECEMBER 2008-JANUARY 2009:

-Mondays at 8pm-BIZARRE FOODS WITH ANDREW ZIMMERN
-Mondays at 9pm-ANTHONY BOURDAIN: NO RESERVATIONS
-Wednesdays at 8pm-MAN V. FOOD
-Saturdays at 8pm-MAN V. FOOD
-Saturdays at 9pm-TREASURE HUNTER: KIRSTEN GUM
-Saturdays at 10pm-SAMANTHA BROWNS PASSPORT TO ...

PREMIERES:

**TREASURE HUNTER: KIRSTEN GUM - January 3, 9pm.
**ANTHONY BOURDAIN: NO RESERVATIONS - January 5, 10pm.
**NOTORIOUS: SAN FRANCISCO - Janauary 15, 10pm.
**UNTOUCHED AMERICA - Janauary 18, 10pm.

FINALES:

-N/A

FEBRUARY AND BEYOND:

PREMIERES:

**MARK & OLLY: LIVING WITH THE MACHIGENGA - February 8, 10pm.
**THE AMAZING RACE (Season 14) - February 20, 8pm.
**RISSI PALMER'S COUNTRY - February 28, 10pm.
**TOP 21 MANLY MAN ADVENTURES - March 5, 8pm.
**THROWDOWN FISHING - March 5, 11pm.
**BRIDGET'S BEACHES - March 12, 2009.
**DHANI TACKLES THE GLOBE - March 16, 9pm.

YEAR AGO/BIG PICTURE:

January 2009 was a good month for Travel Channel on many fronts:  MAN V. FOOD was their second successful series launch since October (following GHOST ADVENTURES); Saturday nights were finally clear of WPT and had the new hit, MAN V. FOOD leading off; Travel delivered the highest P25-54 demo rating average in almost two years.

JANUARY 2009 PRIMETIME RATINGS ANALYSIS:

MAN V. FOOD launched on Wednesday nights, has been added to Saturday nights, and is continuing to build its ratings from December.

GHOST ADVENTURES has finished its premiere run and is in repeats so is showing a small decline it its ratings.

ANTHONY BOURDAIN: NO RESERVATIONS is up dramatically from last year with increases of 32% in Households and 53% in the P25-54 demo.

BIZARRE FOODS WITH ANDREW ZIMMERN has dropped off once it went into repeats.  Its' down 13% in Households and 15% in the P25-54 demo from last year.

MOST HAUNTED is showing modest declines of 13% in Households and 17% in the P25-54 demo against last year.

MARK & OLLEY: LIVING WITH... is showing slight declines from last year, down 4% in Households and 8% in the P25-54 demo.

SAMANTHA BROWN'S PASSPORT TO... has been showing a steady decline in ratings for the past 6 months.  Hopefully the new Saturday 10pm slot will help, but so far it has shown declines from its lead-in.

PROGRAM ACQUISITIONS:

AMAZING RACE - Season 12, 13 & 14.

PROGRAM RENEWALS:

MAK & OLLY: LIVING WITH ..., ANTHONY BOURDAIN: NO RESERVATIONS, BEST PLACES TO FIND CASH AND TREASURES, BIZARRE FOODS WITH ANDREW ZIMMERN, MOST HAUNTED, NOT YOUR AVERAGE TRAVEL GUIDE, TASTE OF AMERICA, 1,000 PLACES TO SEE BEFORE YOU DIE.

PROGRAM CANCELLATIONS:

None this month.

ADDITIONAL SHOWS CURRENTLY AIRING:

GREAT HOTELS, EPICURIOUS, GLOBE TREKKER, THIS JOB'S A TRIP, TRAVEL CAFE, AMAZING VACATION HOMES, WORLD ODYSSEYS, VACATION HOME SEARCH, NOT YOUR AVERAGE TRAVEL GUIDE, LIVING WITH THE KOMBAI, KIDS IN CHARGE: FAMILY VACATIONS, 5 TAKES, TRIBAL ODYSSEY, INTO ALASKA WITH JEFF CORWIN, MADE IN AMERICA, LEGEND HUNTERS

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