Travel Channel Performance/Schedule Analysis - July 2008

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of August 22, 2008)

TARGET DEMOGRAPHIC:

Persons 25-54, though they aim more toward the 40s.

JULY 2008 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

WILD CHINA, STEAK PARADISE, EXTREME TRUCK STOPS, ANTHONY BOURDAIN: NO RESERVATIONS, WORLDS CREEPIEST DESTINATIONS, PIZZA PARADISES, SAMANTHA BROWNS DISNEY FAVORITES, EXTREME SUPERSTORES, EXTREME MINDBLOWING HOTEL, WORLD POKER TOUR

SCHEDULING STRATEGIES:

Travel Channel continues to drive the schedule through their two key Series, ANTHONY BOURDAIN: NO RESERVATIONS and BIZZARRE FOODS WITH ANDREW ZIMMERN.  SAMANTHA BROWN:  PASSPORT TO..., WORLD POKER TOUR and the return of MOST HAUNTED round out the series lineup, with the five series filling 11 of 21 Primetime slots each week in July.  The balance of the slots are anthologies that rotate specials and One-offs.

PROGRAM/SCHEDULE CHANGES:

JUNE - JULY 2008:

--Mondays at 8pm show two weeks of one-offs.
-Tuesday at 8pm show various one-offs.
-Thursdays at 10pm-SAMANTHA BROWN:  PASSPORT TO GREAT WEEKENDS fills all four weeks.
-Friday at 8pm becomes an anthology while MOST HAUNTED returns at 10pm.

PREMIERES:

**FOOD PARADISE MARATHON  from the National Mall in Wahington, DC.- July 4, 9am.
**ANTHONY BOURDAIN: NO RESERVATIONS (New Season) - July 14, 9pm.
**SAMANTHA BROWN:  PASSPORT TO CHINA - July 28, 29 & 30, 8pm

AUGUST AND BEYOND:

PREMIERES:

**STAYCATION WEEK - August 4-8
-ANTHONY BOURDAIN: NO RESERVATIONS - Monday, August 4, 10pm.
-EXTREME WATERPARKS - Wednesday, August 6, 9pm.
-SAMANTHA BROWN:  PASSPORT TO GREAT WEEKENDS:  WASHINGTON, DC - Thursday, Aug.7, 10pm.
**EXTREME WATER PARKS - August 13, 9pm.
**ANTHONY BOURDAIN: NO RESERVATIONS-LABOR DAY SPECIAL - Sept.1, 10pm.
**AMAZING RACE  (Season 12) - September 3, 8pm.
**SAMANTHA BROWN:  PASSPORT TO GREAT WEEKENDS - September 4, 10pm.
**MOST HAUNTED - September 5, 10pm.
**BIZARRE FOODS WITH ANDREW ZIMMERN - September 9, 10pm.
**GHOST ADVENTURES - October 17, 10pm.

YEAR AGO/BIG PICTURE:

Trends tell the story for Travel Channel.  5 Core Series (ANTHONY BOURDAIN, BIZZARE FOODS, SAMANTHA BROWN, WORLD POKER TOUR and MOST HAUNTED) dominate the primetime lineup.  All of these Series have been around awhile and are starting to fade, some faster than others.  No new Series have been added with any staying power, which explains the gradual erosion year to Year.  Travel dropped 15% in Households and 11% in the P25-54 demo versus July 2007.

JULY 2008 PRIMETIME RATINGS ANALYSIS:

Travel has a few positives, two nights of growth in Households and one night of growth in the P25-54 demo over last year.  Men 25-54 showed a small drop-off of 5% while women 25-54 are 18% down from last year.

Mondays with ANTHONY BOURDAIN showed a 3% growth in Household while P25-54 dropped 4% versus last year.  Interesting note-Women 18-49 grew 6% over last year.

Tuesdays are the only P25-54 demo winner showing a 20% growth over last year.  Clearly this demo Likes BIZARRE FOODS WITH ANDREW ZIMMERN. Overall Households were down 13% in the same time period.

Wednesdays are an anthology with no consistent Series offering.  Travel continues to feel the hangover from WORLD POKER TOUR from last year showing a 36% decline in Households and 12% in the P25-54 demo.

Thursdays showed the largest demo losses against last year with a 29% decline in P25-54.  SAMANTHA BROWN'S consistent slot at 10pm is not enough to boost the night.

Fridays run a close second in demo losses at 28% versus last year.  The inside story is that men 25-54 actually improved by 8% year-to-year but women 25-54 showed the largest losses at 45%.  MOST HAUNTED returned with encore plays, the premieres in September should help drive up ratings.

Saturdays showed large growth, 22%, in Households and men 25-54, 25%, but declines in women 25-54 left the night at 8% down from last year.  WORLD POKER TOUR continues to drive male viewers for Travel Channel.

Sunday's anthology mix is down from last year with declines of 14% in Households and 17% in P25-54.  The biggest losses were for Women 25-54 at 24% year-to-year.

ADDITIONAL RATINGS ANALYSIS:

PROGRAM ACQUISITIONS:

AMAZING RACE - Season 12, 13 & 14.

PROGRAM RENEWALS:

5 TAKES, ANTHONY BOURDAIN: NO RESERVATIONS, BEST PLACES TO FIND CASH AND TREASURES, BIZARRE FOODS WITH ANDREW ZIMMERN, MOST HAUNTED, NOT YOUR AVERAGE TRAVEL GUIDE, TASTE OF AMERICA, 1,000 PLACES TO SEE BEFORE YOU DIE.

PROGRAM CANCELLATIONS:

None this month.

ADDITIONAL SHOWS CURRENTLY AIRING:

GREAT HOTELS, EPICURIOUS, GLOBE TREKKER, THIS JOB'S A TRIP, TRAVEL CAFE, AMAZING VACATION HOMES, WORLD ODYSSEYS, VACATION HOME SEARCH, NOT YOUR AVERAGE TRAVEL GUIDE, LIVING WITH THE KOMBAI; KIDS IN CHARGE: FAMILY VACATIONS, 5 TAKES, TRIBAL ODYSSEY, INTO ALASKA WITH JEFF CORWIN; MADE IN AMERICA; LEGEND HUNTERS

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