Travel Channel Performance/Schedule Analysis - September 2008

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of October 20, 2008)

TARGET DEMOGRAPHIC:

Persons 25-54, though they aim more toward the 40s.

SEPTEMBER 2008 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

TRIBAL ODYSSEY, MYSTERIES OF THE SMITHSONIAN, EARTH'S NATURAL WONDERS, HOT DOG PARADISE, DAVID BLAINE, BIZARRE FOODS WITH ANDREW ZIMMERN, WORLD'S CREEPIEST DESTINATIONS, MUTTER MUSEUM, WORLD POKER TOUR, UNTOUCHED AMERICA

SCHEDULING STRATEGIES:

Travel's strategy has been pretty constant for several months.  The major addition in September was AMAZING RACE on Wednesdays at 8pm.  ANTHONY BOURDAIN dominates Monday Nights while ANDREW ZIMMERN controls Tuesday nights and Friday nights have an scary slant to them with MOST HAUNTED batting cleanup.

PROGRAM/SCHEDULE CHANGES:

AUGUST- SEPTEMBER 2008:

-ANTHONY BOURDAIN: NO RESERVATIONS-Mondays at 8pm.
-AMAZING RACE-Wednesdays at 8pm.

PREMIERES:

**ANTHONY BOURDAIN: NO RESERVATIONS-LABOR DAY SPECIAL - Sept.1, 10pm.
**AMAZING RACE  (Season 12) - September 3, 8pm.
**SAMANTHA BROWN:  PASSPORT TO GREAT WEEKENDS - September 4, 10pm.
**MOST HAUNTED - September 5, 10pm.
**BIZARRE FOODS WITH ANDREW ZIMMERN - September 9, 10pm.

SEPTEMBER AND BEYOND:

PREMIERES:

**GHOST ADVENTURES - October 17, 10pm.
**AT THE TABLE WITH ANTHONY BOURDAIN - October 20, 10pm.
**GONE MISSING - November 2, 10pm.

YEAR AGO/BIG PICTURE:

Travel showed modest growth in September driven by huge increases on Tuesday nights.  Three nights showed growth while three nights were down and Saturdays were flat from a year ago.  AMAZING RACE was a big acquisition for Travel and began its run on Wednesdays in September.

SEPTEMBER 2008 PRIMETIME RATINGS ANALYSIS:

Travel is showing a small decline in Households at 7%  while the P25-54 demo showed a nice 6% growth from last year.  The big difference is Men 25-54 which grew on five of seven nights while the Women 25-54 viewership was flat from last year.

Mondays were down 18% in Households and 17% in the P25-54 demo.  ANTHONY BOURDAIN: NO RESERVATIONS is still strong in premieres but ratings fall off in repeat airings.

Tuesdays showed the highest growth with 67% in the P25-54 demo and 25% in Household over last year.  BIZARRE FOODS WITH ANDREW ZIMMERN has given the night and Network a big boost in September.

Wednesdays showed the largest declines of 50% in Household and 20% in the P25-54 demo against last year.  AMAZING RACE has had four Primetime airings and has been 54% below the Household average and 59% below the P25-54 demo average for the month.

Thursdays are up 8% in the P25-54 demo while Households are down 19% versus last year.  The mix of SAMANTHA BROWN'S PASSPORT TO... and other one-offs  have down a good job of bringing in Men 25-54, with a 25% increase over last year.

Fridays are flast in Household growth while the demo dropped by 6% from last year.  MOST HAUNTED anchors the night at 10pm and helps round out the spooky stacks.

Saturdays showed modest household growth at 4% while the P25-54 demo was flat from last year.  WORL POKER TOUR has stabilized Saturday night for Travel.

Sundays showed good growth at 13% in Households and 5% in the P25-54 demo over last Year.  TRIBAL ODYSSEY, EARTH'S NATURAL WONDERS and DAVID BLAINE stacks all did well to boost the night for Travel.

ADDITIONAL RATINGS ANALYSIS:

PROGRAM ACQUISITIONS:

AMAZING RACE - Season 12, 13 & 14.

PROGRAM RENEWALS:

5 TAKES, ANTHONY BOURDAIN: NO RESERVATIONS, BEST PLACES TO FIND CASH AND TREASURES, BIZARRE FOODS WITH ANDREW ZIMMERN, MOST HAUNTED, NOT YOUR AVERAGE TRAVEL GUIDE, TASTE OF AMERICA, 1,000 PLACES TO SEE BEFORE YOU DIE.

PROGRAM CANCELLATIONS:

None this month.

ADDITIONAL SHOWS CURRENTLY AIRING:

GREAT HOTELS, EPICURIOUS, GLOBE TREKKER, THIS JOB'S A TRIP, TRAVEL CAFE, AMAZING VACATION HOMES, WORLD ODYSSEYS, VACATION HOME SEARCH, NOT YOUR AVERAGE TRAVEL GUIDE, LIVING WITH THE KOMBAI; KIDS IN CHARGE: FAMILY VACATIONS, 5 TAKES, TRIBAL ODYSSEY, INTO ALASKA WITH JEFF CORWIN; MADE IN AMERICA; LEGEND HUNTERS

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