USA Strategic Opportunities - December 2008



It's especially challenging to break into the schedule for USA.  USA is all about off-net crime procedurals, HOUSE, movies, WWE wrestling, and hit original series such as THE BURN NOTICE, MONK, PSYCH, and IN PLAIN SIGHT. They have more original dramas on the air than any other cable network. The net has made its bed for the near future.

ORIGINAL: USA has been on a roll with hit original series.  They are always looking for the next one!


Openings in the prime schedule are few and far between.  Bring only your biggest, proven commodities.


USA does not accept unsolicited submissions.  Your best bet is to get yourself a lawyer or agent.


USA continues to lead the pack in blurring the lines between cable and broadcast.

They consistently try to position themselves against the broadcast nets, and in 2008 they met their goal of becoming the first cable network to harvest more primetime viewers, on average, than a broadcast network.

In addition, USA has reversed the typical network to cable flow -- reruns of USA's original series LAW & ORDER: CI air on NBC. There was a brief trial where encores of MONK and PSYCH ran on NBC in Sunday night primetime.  And after NASHVILLE STAR was declared "off-brand" for USA, NBC picked it up.

What network President Bonnie Hammer looks for in original series is upbeat, blue-skies action thrillers and procedurals. "We don't rule out a bit of edginess, but you won't see anything that's dark or bleak." They tend to go for strong, quirky characters and stories, rarely non-fiction. This "adult" network has a strong female skew, a number that is hidden when WWE is averaged into the bottom line.

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