NASCAR’s Jeb Burton Is Ready to Roll Cameras on Behind-the-Scenes Sportsman Channel Show: “Crossroads with the Burtons”

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DENVER (April 15, 2019) – For NASCAR rising star driver Jeb Burton, racing is in his blood. But, when the Halifax, Virginia native is not behind the wheel of his NASCAR Xfinity Series stock car, Burton can be found outdoors enjoying a hunting and fishing lifestyle that takes him far away from the fast-paced motor speedways of his “day job.”

Now, viewers of Sportsman Channel will have a chance to see what happens behind-the-scenes as Burton and team, including his father – former NASCAR driver and 2002 Daytona 500 champion, Ward – and fiancé Brandi, present an all-access pass to pit road and beyond in Crossroads with the Burtons.

The show, premiering in July 2019, will focus on Jeb Burton and his life on-and-off the speedways of NASCAR while also featuring his passion for hunting, conservation and the outdoor lifestyle.

Crossroads with the Burtons will show us at our best and, hopefully, not worst, as we give viewers an inside look at the life of a professional stock car driver, son, fiancé, friend, outdoorsman and conservationist,” Burton described. “Viewers will get an up-close-and-personal look and come away thinking ‘these folks aren’t so different from me…except they race stock cars for a living!’”

“The Burtons are well-known in both the racing and outdoor lifestyle communities and we are excited to have them appear on Sportsman Channel,” Outdoor Sportsman Group President and CEO, Jim Liberatore said. “We are doubly excited that Jeb, as a rising young star in NASCAR, is willing to share his other passion on camera, as well as help educate the public about conservation.”

Crossroads with the Burtons will air in July 2019. For more information about the show, visit:

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting, Game & Fish and Florida Sportsman, and 19 top websites, including Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit #MyOutdoorTV

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel Canada (added in 2019) are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV


Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 |