DENVER (July 11, 2018) –Fishing shows on Sportsman Channelproved to be a successful programming formula as the network delivered year-over-year ratings gains across the key demographic Men 25-54 in April including: Total Day (+8 percent), Weekend (+6 percent), Primetime (+20 percent), Weekday Daytime (+14 percent) and Overnight (+14 percent).
The network also reports that fishing shows accounted for five of the Top 10 highest-rated programs in April 2018. On average, fishing shows increased the network’s rating with Men 25-54 by +6 percent year-over-year in April 2018 versus last year on Sportsman Channel.
“Sportsman Channel caters to outdoor lifestyle enthusiasts that live and breathe to participate in hunting and fishing whenever possible,” Outdoor Channel Vice President of Programming, Mitch Petrieexplained. “It’s not a surprise that fishing programming has seen an uptick on the network since all of our Outdoor Sportsman Group Networks are known for outstanding programming whether in the field, on the water, original series, movies or scripted programs. We have the best producers in the industry working to make our networks the undisputed best in the business.”
About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitterand YouTube. #MyOutdoorTV
Source: Nielsen Media, Live Men 25-54 Coverage Rating, April 2018 vs April 2017, % Growth among Fishing-related shows only, Rank among all series by Program Average
Tom Caraccioli | Outdoor Sportsman Group | 212. 852.6646 | Tom.Caraccioli@OutdoorSG.com