40 Yards of Gold Taps PPV Industry Icon Mark Taffet To Lead Historic Event To Pay-Per-View June 29

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New York--Forty Yards of Gold LLC announced today that it has engaged the services of PPV industry pioneer Mark Taffet to lead the worldwide video distribution effort for the historic inaugural “40 Yards of Gold” event live on Saturday, June 29, 2019 at 7pmET/4pmPT from the BB&T Center in Sunrise, Florida. 

40 Yards of Gold will feature, for the first time ever, 16 pro football superstars in a single-elimination tournament of 15 races until just one is left standing to be crowned Pro Football’s Fastest Man.

The three-hour sports spectacle will be distributed live on pay per view in high definition at a suggested retail price of $39.95 in the US, Canada and US territories. 40 Yards of Gold will also be available in closed circuit television outlets across the US as well as in international distribution worldwide.

Taffet brings his 25 years of experience as a pioneer and leader in the PPV industry, having distributed 180 events which generated 58 million buys and over $3.6 billion in revenue including many of the biggest PPV events of all-time: Mayweather vs Pacquiao, De La Hoya vs Mayweather, Lewis vs Tyson, Holyfield vs Foreman, De La Hoya vs Pacquiao, Holyfield vs Bowe, Canelo vs Cotto, and others.

40 Yards of Gold features 16 pro football stars in a series of one-on-one matchups of speed in a scintillating bracket-style single-elimination format. Players competing for the Gold include: Marquise Goodwin, Ted Ginn Jr, Alvin Kamara, Robby Anderson, Trae Waynes, Donte Jackson and Dominique Rodgers-Cromartie to name a few.

“I am thrilled to bring 40 Yards of Gold to the pay per view industry. Pay per view fans want the biggest, best, most competitive live sports events, and 40 Yards of Gold meets all those tests with flying colors. Outside of winning games, there’s nothing that pro football players talk about more and compete harder for than who is the fastest man. The 40 Yards of Gold format pits the best and fastest players in dramatic head-to-head matchups where only the winner moves on – it will bring out the ultimate in these great competitors, and the fans will feel the excitement jump through their screens,” said Mark Taffet, President of Mark Taffet Media. “We are in the midst of discussions with all of the cable, satellite, telco and streaming pay-per-view platforms and expect a number of exciting announcements in the days to come. Most importantly, I am confident that all pro football fans will have a chance to see their superstars in this highly competitive tournament to crown who is pro football’s god of speed.”

For further information on pay-per-view, closed circuit or international distribution please contact Mark Taffet at Mark@marktaffetmedia.com or via phone at 973-294-6690. 



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