December 12, 2016; New York, NY— 605, an advanced data and analytics company focused on the media and entertainment industries, today announced Charlstie Veith is Senior Vice President of Marketing and Communications at 605. Veith brings deep expertise across cable, telecommunications, digital media and advertising to her role at the company. In her position at 605, she oversees and directs the vision, strategy and execution of the company’s marketing and communication activities. She reports into founder and CEO, Kristin Dolan. Ms. Veith is also managing communications for Dolan Family Ventures, Kristin and James L. Dolan’s new company making focused investments in data, analytics and technology-based businesses.
“Charlstie’s deep expertise in the industry, combined with her creativity and vision make her an ideal candidate to lead the company’s communications efforts,” said Kristin Dolan, founder and CEO of 605.
“As a communications leader, Charlstie knows firsthand the challenges that brands face in today’s crowded media landscape. Her efforts to launch 605 have been extraordinary and we are confident that the brand awareness for this new business will continue to develop as we grow.”
“Working with Dolan Family Ventures and the team at 605 to develop and implement the marketing and communications strategy for this new business is an amazing opportunity,” added Ms. Veith. “I’m excited to work alongside a talented and entrepreneurial team with energy, ideas and resources that I believe can transform data, analytics and measurement in the media and entertainment industries. This is the perfect role at an ideal time in my career that will allow me to capitalize on all of my experience to date.”
Prior to joining 605, Ms. Veith served as Vice President of Media Relations at Cablevision Systems Corporation, where she led communication efforts for Cablevision Media Sales, Lightpath, Optimum Business and the company’s technology, network and engineering initiatives. She had previously held a variety of senior management positions in the technology practices of premiere public relations firms such as Cohn & Wolfe and Euro RSCG Magnet (now Havas Worldwide), where she supported a variety of clients ranging from startups to large corporations.
Ms. Veith has been recognized for her work on various technology campaigns throughout her career by PR Week, the Holmes Report and the Association of Cable Communicators (ACC). She is a member of the ACC, Women in Cable Telecommunications (WICT), Advertising Women of New York (AWNY) and CTAM. Ms. Veith received a B.A. degree in Political Science from Lehigh University.
605 recently launched as a fully-formed and well-financed company to provide solutions using data-driven, census-based audience measurement. It provides solutions to address some of the challenges in measurement that exist today based on the lack the granular data available. Its offerings deliver actionable insights to programmers, brands and advertisers and provide critical evaluation of the return on investment in advertising, marketing and program promotion along with other critical information.
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605 is a newly created fully-operational and well-financed company that offers unique, independent audience measurement and analytics that optimize programming and marketing initiatives within the media, sports, and entertainment industries. The company was created by Dolan Family Ventures through its acquisition of Analytics Media Group and access to set-top box data from an extensive network of partners across the country. To learn more, visit our website at 605.tv.
About Dolan Family Ventures, LLC.
Founded by James L. Dolan and Kristin Dolan, Dolan Family Ventures is a company making strategic investments in advanced data, analytics and technology-based businesses and talent with a focus on the media, entertainment and sports industries.