New York -- HGTV’s smash hit series A Very Brady Renovation delivered a 2.10 live plus three-day rating among both the P25-54 and, coincidentally, a 2.10 live plus three-day rating among P2+ on Monday, Sept. 9, at 9 p.m. ET/PT.
In addition, the episode delivered a 3.91 household rating. The episode was the highest-rated season premiere in HGTV history. Attracting more than 10 million total viewers, the episode posted a 196 percent increase in the timeslot among P25-54 over year-ago levels and a 320 percent lift over the prior six-week time period. The episode also delivered a 2.46 live plus three-rating among W25-54 in the timeslot, a 273 percent increase in the demo for the timeslot versus the prior six-week time-period and a 186 percent lift versus year-ago levels.
It also attracted 40 percent more new viewers to HGTV. The ratings success led to HGTV’s highest-rated Monday in network history for live plus three-day among households as well as among P25-54, W25-54 and M25-54.
“Sept. 9 was a Monday night for the record books,” said Jane Latman, president, HGTV. “A Very Brady Renovation delivered the phenomenal ratings we expected, and one of our newest and brightest designers, Grace Mitchell, drew a large audience to her season two premiere. We couldn’t ask for better performances from these two series.”
On digital platforms, A Very Brady Renovation also delivered a standout performance. The premiere episode was the most-streamed episode and delivered the most minutes watched on HGTV GO from Sept. 9 to 15. On Tuesday, Sept. 10, the Brady premiere delivered the most minutes watched for a single title in HGTV GO history. A Very Brady Renovation also helped HGTV GO achieve the most minutes watched in a single day on the platform for Wednesday, Sept. 11. In addition, the series premiere was the #1 most social reality cable series program on Facebook and the #2 most social reality cable series program overall on Sept. 9. Digital support for the series has generated more than 9.2 million total video views across all of Discovery’s digital and social platforms, with more than 7.2 million page views on HGTV.com/Brady, the network’s one-stop shop for in-depth articles, exciting video content, photo galleries and show updates.
A Very Brady Renovation features the full-scale overhaul of the real Brady Bunch house in Los Angeles. Exterior shots of that house were often used to establish a sense of time and place for the Brady family. HGTV executed a show-stopping transformation of the home by adding 2,000 square feet to its original footprint—all without compromising its instantly recognizable street view. The house was replicated to include the iconic floating staircase, the orange-and-green kitchen, Greg’s attic, the kids Jack-n-Jill bathroom and many more memorable spaces. The Brady Bunch house will forever hold a special place in television history and American pop culture.
Also on Sept. 9, the sophomore season premiere of HGTV’s One of a Kind at 10:30 p.m. ET/PT received a boost from the impressive Brady ratings performance, delivering a .73 live plus three-day rating among P25-54. The rating was a 16 percent increase in the timeslot among P25-54 over year-ago levels and a 52 percent lift over the prior six-week time period. The episode attracted more than 5.4 million total viewers. One of a Kind stars home renovation expert and imaginative interior designer Grace Mitchell as she overhauls uninspired Fort Worth homes to reflect the personalities of the families that own them. For One of a Kind, the Sept. 9 premiere episode was the second most-streamed episode on HGTV GO from Sept. 9 to 14.