New York [Dec. 17, 2018] Construction is underway at The Brady Bunch house and HGTV’s digital platforms now offer an exclusive behind-the-scenes look at every step of the renovation. The network has launched its “Brady Renovation Central” at HGTV.com/Brady where fans can find in-depth articles, exciting video content, photo galleries, show updates and more.
The site also offers a first look at The Brady Bunch home renovation in a digital video series, Building Brady. New installments will be uploaded weekly—as well as to the A Very Brady Renovation Facebook Watch page—and will offer a glimpse of the full series which premieres in 2019. The digital series will document the special moments between the Brady TV siblings Barry Williams (Greg), Maureen McCormick (Marcia), Christopher Knight (Peter), Eve Plumb (Jan), Mike Lookinland (Bobby) and Susan Olsen (Cindy) and HGTV stars Jonathan and Drew Scott (Property Brothers), Mina Starsiak and Karen E Laine (Good Bones), siblings Leanne and Steve Ford (Restored by the Fords), Jasmine Roth (Hidden Potential) and Lara Spencer (Flea Market Flip). In addition to Building Brady, more digital series will launch throughout the year leading up to the television premiere.
Brady fans are encouraged to like, heart and follow A Very Brady Renovation on social media during the world-famous home’s overhaul. On the A Very Brady Renovation Facebook Watch page, HGTV will share far out 70s-inspired decorating tips and entertaining videos. The dedicated Brady Bunch Instagram account, @verybradyrenovation, will spotlight talent takeovers, bonus clips, bloopers, boomerangs and extra groovy goodies from the cutting room floor.
“Today, Drew and Jonathan Scott took over HGTV’s Instagram Stories with Maureen McCormick and Christopher Knight as they worked on the renovation together,” said Abbi McCollum, vice president of convergence and social media for HGTV. “It was so exciting for our social media fanbase to see our stars join forces in real time to recreate the iconic spaces from The Brady Bunch set that we all know so well.”
Across all social platforms, the #verybradyreno hashtag will offer an uncut, unscripted glimpse into this one-of-a-kind makeover. HGTV hopes fans will share their Brady Bunch memorabilia, 70s-inspired house designs and pictures from the era using the hashtag for a chance to be featured on the network’s social channels.
HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America’s favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 90 million U.S. households; a website, HGTV.com, that attracts an average of 9.7 million people each month; a social footprint of 16.8 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME™ consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, and OWN: Oprah Winfrey Network.