LONDON, April 9, 2015 -- Adyoulike, the European leader in native advertising technology, today [Thursday 9 April 2015] announced that it has partnered with AppNexus to launch a new programmatic native advertising exchange.
Launched across Europe, the Adyoulike Exchange solution gives advertisers access to premium in-feed native advertising inventory to be bought and sold programmatically for the first time, across desktop, tablet and mobile devices.
Julien Verdier, CEO of Adyoulike, explains: "Adyoulike is the largest native advertising platform in Europe, and the launch of Adyoulike Exchange is a logical continuation of our strategy to streamline the process of buying and selling native advertising.
"Today the world has reached a technological and commercial maturity that allows us to buy and sell native advertising programmatically, in real time. The launch of the Adyoulike Exchange allows advertisers and publishers to buy and sell native advertising efficiently, at scale.
"Our premium in-feed native ad placements offer European advertisers some unparalleled opportunities for the distribution of tailored brand messages to specific audiences. The use of data, targeting and optimisation we can now offer via programmatic is almost endless."
Adyoulike integrates across publishers seamlessly to deliver brand content in the heart of editorial content and user experience. In 2014 the company recorded annual turnover of more than $10M. It is estimated that native advertising will be worth $18billion annually in the US alone by 2018.
Verdier continues: "In 2015 we anticipate double digit growth as programmatic buying, mobile inventory and our seamless technology combine to create a truly scalable native advertising opportunity for brands and their agencies. Adyoulike Exchange will play an important part too as we continue to expand into Germany, Spain and Italy."
Adyoulike is the European leader in native advertising. Through seamless, scalable technology Adyoulike is able to create premium in-feed native ad placements that fit any connected device - mobile, tablet, desktop and in-app easily.
The world's leading brands use Adyoulike to promote their brand content on premium publisher placements, reaching unparalleled levels of engagement in the process. Publishers use Adyoulike to create their own in-feed native ad units as well as to create new ways to monetise their inventory.
Operating across Europe and spearheading Programmatic native advertising, Adyoulike is at the forefront of growth in an exciting new advertising medium that is focused on user choice and engagement in advertising.
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world's leading independent ad tech company, AppNexus is led by the pioneers of the web's original ad exchanges. Headquartered in New York City with 22 global offices,AppNexus employs more than 800 of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow at @AppNexus or visit us at http://www.AppNexus.com.