NEW YORK--A+E Networks announced today the launch of HISTORY™ in Vietnam adding to its global footprint with over 120 million households across Asia. The leading global factual entertainment destination for award-winning and entertaining hit series and specials, will broadcast the HISTORY™ branded 24-hour channel in high-definition and fully subtitled in Vietnamese on MobiTV – Channel 55 (DTT) and 66 (DTH).
“We are pleased to be extending the HISTORY Asia footprint in Vietnam with a legacy of premium programming,” said Prem Kamath, Deputy Managing Director, Asia Pacific, A+E Networks. “With the largest Pay TV subscriber base in South-East Asia at 13 million subscribers, Vietnam provides a tremendous opportunity to connect new viewers with history through our award-winning series and specials.”
In partnership with Vietnam’s leading content provider, Thaole Entertainment, HISTORY™ branded content experiences across multimedia platforms will be localized through language subtitling, strategic content curation and creation to enhance connectivity with local fans through a diverse range of informative, immersive, and entertaining content genres.
The network’s all-original HISTORY™ branded content features a roster of exclusive signature series from premium scripted and unscripted content formats with same-day telecast as the U.S. as well as first and exclusive Asia premieres.
Sophie Le, CEO, of Thaole Entertainment said, "We are honoured to partner with A+E Networks to launch HISTORY channel in Vietnam. Knowledge is powerful and through our partnership with the leading global factual entertainment brand, we seek to entertain and enrich the lives of our viewers with the diverse stories of humanity’s defining moments in history as well as inspiring stories of the present that will shape our future."
HISTORY™ will also be looking to produce original branded long and short form content in partnership with local partners in Vietnam, starting off with its successful branded long and short form Asian content formats; such as the longest running regional photography competition series, Photo-Face Off, currently in production of its fourth successful season; and HISTORY Hustle featuring a local host challenging unsuspecting locals on the streets with interesting factoids and activities on a spontaneous test of knowledge of their country.