Suwanee, Ga – ARRIS International plc (NASDAQ: ARRS) today redefined the NASCAR experience by delivering Carrier-Class Wi-Fi to the most popular fan locations at Daytona International Speedway’s (DIS) new motorsports stadium. This installation is the most comprehensive Wi-Fi deployment in NASCAR history.
As part of a multi-track agreement with International Speedway Corporation (ISC), ARRIS Global Services integrated, designed and installed a new technology framework to bring high-speed Wi-Fi to tens of thousands of fans on raceday. DIS is the first NASCAR racetrack to feature Carrier-Class Wi-Fi, which will give this season’s fans unprecedented wireless speeds and coverage to the track.
ARRIS’s technology and services already power the crucial communications for the NASCAR teams at the track, and now they will revolutionize the fan experience. Fans will be able to access high-speed Wi-Fi and new services throughout the concourses, hospitality areas, suites, and neighborhoods along the nearly mile-long frontstretch. Fans will also be able to connect to ISC’s Wi-Fi network in the Midway and Sprint FANZONE to engage with friends over social media, share their experiences at the track, enjoy new engagement locations such as the DAYTONA Rewards Stations, and use services, including the new version of the DIS mobile app. ARRIS is planning to expand Wi-Fi coverage to additional areas of the property later in the year.
“DIS boasts the largest social media following of any racetrack on the NASCAR circuit. Sharing experiences and being able to stay connected at the track is an important part of the fan experience,” said Joie Chitwood III, President, Daytona International Speedway. “We are thrilled to partner with ARRIS as part of the DAYTONA Rising redevelopment project to provide fans with a reliable and high-speed wireless network that keeps them connected.”
ARRIS’s Wi-Fi technology infrastructure also includes a security system to ensure data is encrypted and protected as necessary. The company’s advanced monitoring system makes DIS Wi-Fi very reliable by proactively identifying potential issues, so they can be resolved before they occur.
“ARRIS is leading the technology evolution of DIS through the DAYTONA Rising redevelopment project and revolutionizing the fan experience,” said Ron Coppock, President, International Sales and Global Marketing, ARRIS. “Through our partnership with ISC, we are able to provide secure, reliable and high-quality Wi-Fi to thousands of fans at DIS, enabling them to take part in the action. We look forward to providing the same seamless experience to multiple ISC tracks in the next couple of years.”
ARRIS's solution leverages the Aptilo Service Management Platform™, Benu Networks Mobile Edge Gateway, Ruckus ZoneFlex™ access points and virtual SmartZone™ WLAN controller, and Skyline Communications Dataminer End-to-End Multi-Vendor Network Management and OSS platform. ISC benefits from ARRIS's Global Services integrated planning, design, and implementation services as well as its ongoing solution support.
About International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.
The Company also owns and operates Motor Racing NetworkSM, the nation's largest independent sports radio network and Americrown Service CorporationSM, a subsidiary that provides catering services, and food and beverage concessions. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.
About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. Daytona International Speedway now features 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway features over 60 luxury suites with trackside views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon is expected to create 6,300 jobs, $300 million in labor income and over $85 million in tax revenue.
Toyota, Florida Hospital, Chevrolet and Sunoco are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 80,000 total square feet of engagement areas, branding rights for four of the injectors/entrances and four of the new neighborhoods.
Barton Malow is the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.
ROSSETTI is the architect for DAYTONA Rising. ROSSETTI is an award-winning architectural design and planning firm with 46 years of expertise in sports and entertainment projects including the Green Bay Packers Titletown, renovations for the Seattle Seahawks at CenturyLink Field, a new headquarters for the LA Lakers, five MLS stadiums and the new retractable roof over the USTA’s Arthur Ashe Stadium.
Race fans can follow the history of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook, Pinterest and YouTube. Also, fans can see the new motorsports stadium up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.
About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, the Speedway will host the inaugural Country 500 – The Great American Music Fest at DAYTONA over Memorial Day Weekend in 2016. Rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
ARRIS International plc (NASDAQ: ARRS) is a world leader in entertainment and communications technology. Our innovations combine hardware, software, and services across the cloud, network, and home to power TV and Internet for millions of people around the globe. The people of ARRIS collaborate with the world’s top service providers, content providers, and retailers to advance the state of our industry and pioneer tomorrow’s connected world. Together, we are inventing the future. For more information, visit www.arris.com.