IBC AMSTERDAM – Irdeto, the world leader in digital platform security, today announced details of a new three year deal with beIN, the dominant sports and entertainment broadcaster in the region. Building on a long term relationship with Irdeto, beIN will be using Irdeto’s world-leading Conditional Access Solution and security services for the delivery of live sports and entertainment content to customers across the region.
“As a growing brand providing premium content across the MENA region, it’s important that we work to secure the investment that we put into showing high-value live sports and entertainment content. In doing so, we can continue to focus on providing the best experience and the latest technology for our customers,” said Yousef Al-Obaidly, Deputy Chief Executive Officer, beIN Media Group.
“Live sports and entertainment are prime targets for online pirates, and beIN is committed to fighting piracy and protecting its business,” said Doug Lowther, CEO, Irdeto. “We applaud beIN's proactive approach to anti-piracy and protecting high value content – particularly important for live sports with its high costs and extremely limited monetization window.”
beIN is the region’s leading pay TV network with over 90 channels broadcasting premium sports, blockbuster movies, exciting general entertainment programs, news and current affairs, kids and factual programs. beIN operates in 24 markets regionally and is customers’ first choice when it comes to premium TV content.
Irdeto Conditional Access is one of a number of solutions offered by the company which are designed to ensure not only excellent security but also the ability to quickly and easily react to changes in the market and new technologies in a cost effective fashion. Irdeto also offers a number of other technologies and proactive services designed to mitigate piracy end-to-end across networks. By selecting Irdeto, beIN Media Group can focus on wider business growth strategies while ensuring that content is fully protected.