NEW YORK – Powered by its high-quality original programming and digital content, Bravo Media is closing 3Q with the largest on-air and online growth in the key demos among the top 10 ad supported cable entertainment networks. In 3Q to date, Bravo is up +2% in P18-49 (387K), up +10% in P25-54 (461K) and up +15% in total viewers (819K) versus 3Q15 in primetime.BravoTV.com is also leading the way as the fastest growing digital platform, up 61% in P18-49 and up 47% in P25-54.
In addition, Bravo has the most growth among the top 25 ad supported cable networks with men, up 29% in M18-34, 26% in M18-49 and 28% in M25-54 compared to 3Q15.
Fueling the network’s ratings success, year to date Bravo has 13 original series up season over season in total viewers including: “Don’t Be Tardy” (+45%), “Shahs of Sunset” (+22%), “Flipping Out”(+22%), “Below Deck” (+21%), “The Real Housewives of New York City” (+20%), “Southern Charm” (+18%), “Vanderpump Rules” (+13%), “Million Dollar Listing New York” (+10%), “The Real Housewives of Orange County” (+9%), “Top Chef” (+8%), “Newlyweds: The First Year”(+7%), “The Real Housewives of Beverly Hills” (+5%), and the critically acclaimed scripted comedy series “Odd Mom Out” (+3%).
Highlighting the network’s series growth, “The Real Housewives of Orange County” is having its best performing season in 10 years, averaging 2.9MM total viewers, and “The Real Housewives of New York City” enjoyed its most watched season in five years, averaging 2.4MM total viewers. Freshman series “Below Deck Mediterranean” also made noise, becoming the fastest growing Bravoseries in P25-54 since 2013. The series generated double-digit in-season growth in all key demos with the second half of the season performing higher in total viewers (+30%), P18-49 (+32%) and in P25-54 (+33%), versus the first half.
The quarter is also pacing to be the network's best 3Q ever for Video On Demand across all platforms with 32MM VOD transactions (+43% vs. 3Q15) and 9MM full episode starts (+195% vs. 3Q15). In addition, this is shaping up to be the best 3Q ever for Bravo Digital (BravoTV.com and Bravo Now app), averaging 10MM unique visitors a month (+25% vs. 3Q15), 54MM visits (+26% vs. 3Q15), and 18MM short-form streams (+24% vs. 3Q15). August 2016 was the best month ever for the Bravo Now app in terms of unique visitors and visits (2.5MM) and has now experienced six months of continuous month-over-month growth in unique visitors.
Linear Source: Nielsen, 6/27/16-9/20/16 & 6/29/15-9/18/15; L+7 through 9/4/16 blended w/ L+SD through 9/20/16 & L+7 through 9/6/15 blended w/ L+SD through 9/18/15 ; Mo-Su 8p-11pBDM performance based on L7 through 7/18/16 blended with L3 through 7/26/16. Returning series vs. prior full season among P2+ L3. Fastest growing show based on first half vs. second half performance from 12/29/13-7/31/16 including Bravo originals completed season that aired in press prime L7. Fastest growing show in three years among P25-54. Digital Source: Adobe Analytics, BravoTV and TVE Mobile App 3Q16TD = 7/1/16 -9/20/16 except in the case of unique visitors which equals 7/1/16 – 8/31/16, 3Q15 = 7/1/15 – 9/30/15 except in the case of unique visitors which equals 7/1/15 – 8/31/15. Comscore. VOD source: Rentrak. 3Q16TD = 6/27/16 -9/18/16. 3Q15TD =6/29/15 -9/20/15. Bravo network loyalty based on Nielsen. 3Q16TD (6/27/16-9/15/16). A18-49. Live+7. M-Su 8-11p. 6+ minute qual. Custom freq. 10+. Ranked out of ad-supp. cable ent. nets. (excl. news, sports and Spanish-language). Loyalty defined as the percentage of viewers who tuned in 10+ days in one quarter out of all viewers reached in the same quarter (17.9%).Fastest growing digital platform = Comscore, Media Metrix (Media Trend) 3Q216TD = Jul 2016 – Aug 2016, reached is defined as unique visitors includes TNT, FOOD, HGTV, BRAVOTV, HISTORY, DISCOVERY, USA, FX, ADULTSWIN and TBS.