Los Angeles, CA – Entertainment Studios, Inc., (www.es.tv) one of the largest independent producers and distributors of first-run syndicated television programming for broadcast television stations, with 40 shows on the air, and owner of seven 24-hour HD cable television networks reaching nearly 80 million aggregate subscribers nationwide, proudly announces that all seven Entertainment Studios cable television networks and 40 syndicated series are now live on WO Network, WideOrbit’s traffic and ad sales platform for syndicated television shows and cable networks.
Entertainment Studios Networks’ deployment of WO Network comes as it realigns its advertising sales business to pursue and fulfill opportunities from large advertising agencies and brands. Its seven cable television networks (PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, and JUSTICE CENTRAL.TV) are carried by many of the nation’s most prominent satellite, telcos, and cable companies, including DirecTV, Verizon FiOS, Suddenlink, Mediacom, and AT&T U-Verse.
The selection of WideOrbit was the result of a search to identify sales and traffic solutions for supporting Entertainment Studios’ ad sales team to meet and exceed the proposal, execution, audience delivery, and invoicing standards expected by most media buying agencies.
“There’s no question that adopting WideOrbit is the natural evolution of our television ad sales business,” said Byron Allen, Founder, Chairman and CEO of Entertainment Studios. “Our cable networks are rapidly adding new subscribers, which means our sales and operations teams need strong backroom infrastructure and the best software to compete for and gain market share.”
“WideOrbit’s WO Network gives us the technology software we need to seamlessly interact with advertising agencies,” said Cindy Kelly, President of Advertising Sales for Entertainment Studios Networks. “We are now well-positioned to maximize revenue, drive efficient work flows, and improve ROI on all platforms – including linear, mobile, and digital.”
“Entertainment Studios is a global media company heavily investing in distribution, content, sales, marketing -- and now, technology,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “We’re honored to be selected as its platform for building and sustaining new growth, and we look forward to working with the Entertainment Studios Networks team for many years to come.”
About Entertainment Studios
Chairman and CEO Byron Allen founded Entertainment Studios in 1993. Headquartered in Los Angeles, it has offices in New York, Chicago, Denver, and Raleigh. Entertainment Studios owns seven 24-hour HD cable television networks serving nearly 80 million subscribers: PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, and JUSTICE CENTRAL.TV. The company also produces, distributes, and sells advertising for 40 television programs, making it one of the largest independent producers/distributors of first-run syndicated television programming for broadcast television stations. With a library of over 5,000 hours of owned content across multiple genres, Entertainment Studios provides video content to broadcast television stations, cable television networks, mobile devices, multimedia platforms, and the World Wide Web. Our mission is to provide excellent programming to our viewers, online users, and Fortune 500 advertising partners.
In 2015, Entertainment Studios purchased Freestyle Releasing, a full-service, theatrical motion picture distribution company that specializes in representing independent companies, major studios, and mini-major studios for the purpose of exhibiting their films as first-class theatrical releases. The co-founder and principal of Freestyle Releasing, Mark Borde, is a highly-regarded and experienced motion picture veteran with decades of respected work in the industry. The digital distribution unit of Freestyle, Freestyle Digital Media, supplies quality commercial film and TV content directly to all US VOD/SVOD rental DVD/Kiosks and theaters using the latest cloud-based technologies to automate digital workflow. Freestyle Digital Media provides our content audience a positive digital viewing experience on every device everywhere.
In 2016, Entertainment Studios purchased TheGrio, a digital video-centric news community platform devoted to providing African-Americans with compelling stories and perspectives currently underrepresented in existing national news outlets. TheGrio features aggregated and original video packages, news articles, and blogs on topics that include breaking news, politics, health, business, and entertainment. Originally launched in 2009, the platform was then purchased by NBC News in 2010. In 2014, TheGrio founders purchased their company back from NBC News and has since tripled its traffic rate. The digital platform remains focused on curating exciting digital content and currently has more than 20 million annual visitors.