COMCAST NBCUNIVERSAL TO HOST ITS SIXTH HACKATHON ON OCTOBER 22-23 AIMED TO SHAPE THE FUTURE OF VIEWER ENGAGEMENT USING EMERGING TECHNOLOGIES

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#NBCUinnovation Participants Will Compete For More Than $10,000 in Cash and Prizes

NEW YORK-- Comcast NBCUniversal today announced its sixth public hackathon to be held in Miami, Florida on October 22-23 and themed “Creative Viewer Engagement Driven by Emerging Technology.” Hackathon participants will be challenged to use software and video content to explore new technology innovations, with a focus on delivering richer, more personalized, interactive viewer engagement for NBC News and Telemundo viewers and driving awareness of innovative services like Golf Channel’s GolfNow, the leading provider of online tee times. Participants will have access to NBCUniversal content as well as platforms, APIs, and SDKs from leading edge technology firms in rapidly emerging fields like Artificial Intelligence and Natural Language Interaction.

Over a 24-hour period, hackathon participants will work on innovative cross-platform solutions while vying for more than $10,000 in in prizes, plus the opportunity to pitch their idea to NBCUniversal Media Labs. Comcast NBCUniversal executives will be on site to assist participants throughout the two-day event.

"Miami’s fast growing tech scene makes this the perfect place for a forward thinking media company to challenge next-gen developers who know how to engage today’s hyper connected consumers," says Media Labs Chief Technology Officer, Altaf Rupani.

Hackathon technology partners include: Google’s API.AI, IVA and WIREWAX interactive video technology, as well as support from Amazon Alexa.

Judges – including tech influencers, as well as NBCUniversal executives – will select winners in each of the challenge categories, as well as an overall Grand Prize winner. Additional information and a chance to participate can be found at http://nbcuhackathon.com/.

About NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com

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