New York — Connatix (www.connatix.com), the fastest growing native advertising platform for premium publishers, today announced the launch of Highlights, a new product that automatically creates an interactive native video based on the publisher's best articles. Gatehouse Media, Legacy.com and Cover Media are among first-movers using Highlights to monetize content that engages readers.
Highlights is the first end-to-end solution for creating interactive video content without requiring a publisher to have existing video inventory. Highlights creates original, bite-size content from full-length articles, designed for readers to quickly discover and interact with trending stories on any given day. The automated, plug-and-play solution was developed by Connatix to help publishers attract more traffic and increase engagement without requiring significant investments.
“Highlights is another step towards Connatix’s long-term vision of making native video highly interactive,” said David Kashak, Founder and CEO of Connatix. “The publishers we work with have prioritized creating interactive experiences that are relevant for their users while capturing video advertising budgets. With Highlights, we’ve given publishers the tools to do more with video without investing money to create traditional video content.”
Rich Hoover, Sr. Director Digital Strategy & Operations at Gatehouse Media is among early-adopters who so far have seen click-through-rates that are 42% higher than standard video units.
“We’re committed to providing the meaningful engagement with our readers that keeps them on our site longer – and Highlights is helping us do that,” Hoover said. “The solution was easily deployed, didn’t require us to allocate any resources to producing video, and we were able to direct our users to relevant news content that may be of interest.”
Highlights is the latest product introduced by Connatix in the past year designed to help publishers better engage their audiences, increase their video inventory and generate more revenue. In March, Connatix launched Programmatic Syndication, an end-to-end audience extension product for publishers. The company in late 2016 introduced initiatives to protect users from malvertising which can come through programmatic channels.
Connatix (www.connatix.com), provides tools to both publishers and advertisers to improve the native advertising experience and deliver increased monetization opportunities. By adhering to the company’s founding principle: placing ads based on content that appear in a native format on the publisher’s site and don’t interrupt the UX, Connatix helps publishers reach 100 percent advertising fill rate. Connatix has created a strong foothold in the native advertising world since its founding in 2014, working with more than 4,000 publishers and partners, including Tribune, Meredith, Delta, Bank of America and Ford.