SAN FRANCISCO – Connekt, the AI-driven technology company transforming TV advertising for the connected world, today announced integration of its ShopTV™ application into new Smart TVs made by Hisense, a global technology leader and consumer electronics manufacturer.
The integration means that consumers can interact and engage with brands and content on their Hisense Smart TV platform, and personalize their interactions by opting to receive offers and deals from the featured brands. Viewers can also go a step further and purchase the products that interest them through the ShopTV app.
“Hisense is a great partner for Connekt,” said Mike Fitzsimmons, CEO of Connekt. “Together, we’re offering brands and advertisers more meaningful ways to engage with their targeted TV audience. For viewers, we’re giving them the power to browse and buy what they see on TV, the largest screen in the home.”
ShopTV, Connekt’s owned-and-operated application, drives the convergence of TV, advertising and commerce – offering over-the-top (OTT) video and brand channel opportunities for advertisers to create interactive experiences for connected TV viewers.
“We’re finding that our clients are aggressively seeking additional ways to innovate in the linear video space,” said Christopher Clarke, director of Partnerships and Emerging Media at Essence, a data-driven global agency that is part of GroupM. “This relationship allows us to make a large step and is a significant development for advanced TV.”
Connekt is an AI-driven technology company that is making TV advertising Smarter. Purpose built for a multi-screen, internet-connected world, Connekt enables its media and advertising partners to make TV ads more targeted, engaging and measureable. It does this by leveraging proprietary artificial intelligence, in-content ad delivery and a patented t-commerce platform. With a Smart TV footprint of millions of U.S. devices and growing, Connekt is transforming TV advertising for the connected world. Current partners include CBS, HBO, LG, Nielsen, Showtime, Sony and TiVo, among others. Founded in 2017, Connekt is headquartered in San Francisco, with offices in Denver and New York. For more information, visit www.connekt.com.