Deluxe Names Paul Wallis Managing Director of Deluxe Middle East and Senior Vice President of Deluxe MediaCloud


Dubai -- Deluxe Entertainment Services Group Inc. (Deluxe) has named former Imagine Communications and Harris Broadcast executive Paul Wallis Managing Director for Deluxe Middle East and Senior Vice President of Deluxe’s Media Cloud. As one of the fastest-growing online markets and with internet protocol television (IPTV) growing faster than the global average, the Middle East region is a key focus for Deluxe as it enables new opportunities for content owners, broadcasters, telcos and providers in the global market.

“The Middle East region is incredibly important to Deluxe, where we have been present for some time and continue to win major projects with leading broadcasters and operators” said Simon McGrath, Senior Vice President  Deluxe Entertainment Services EMEA. “We understand local presence is the best way to support and understand customer requirements. Having our best people in local markets is essential for common business growth. We very much look forward to this year’s CABSAT with Paul leading our team”.

With a distinguished career in broadcast and telecommunications, Wallis is a respected figure in the region. He joins Deluxe from Imagine Communications where as Sales Director Middle East and Africa he managed the transition from Harris Broadcast and was instrumental in developing and securing next generation IP and Cloud business for broadcasters in the region. Prior to this role, he held sales director positions for systems integrators in the UAE and UK, including Media Group International, and spent 18 years with Sony Professional Europe where he was responsible for regional sales teams and led corporate sales training initiatives across Sony’s portfolio from AVIT, media and broadcast to healthcare and retail.

“The television industry is undergoing huge changes as we move from traditional proprietary broadcast hardware to software-defined, cloud based systems.  Customers are increasingly looking for more flexible commercial and managed business models” said Mr. Wallis. “Because of its breadth of resources and international footprint, Deluxe is the one major service provider that is able to take on these changes and help clients realize the new opportunities that they bring. I am looking forward to working with broadcasters, telcos and delivery networks in the Middle East to implement managed solutions and models that utilise Deluxe’s cutting edge technology.”

About Deluxe Entertainment Services Group Inc. 

Deluxe Entertainment Services Group Inc. is the global leader in digital services and technology solutions for content creation and delivery. Since 1915 Deluxe has been a trusted partner to Hollywood studios, independent filmmakers, TV networks, online content producers, brands, and anyone looking to bring stories and experiences to audiences. Deluxe Creative companies house the world’s top talent, amplified through a unified technology and business infrastructure to streamline processes, move media seamlessly, and connect our teams globally. Deluxe Delivery Solutions offer everything clients need to transform and deliver content in any format and release or broadcast window, for any recipient, to any device and destination. With headquarters in?Los Angeles and New York, and operations in 25 key media markets worldwide, the company relies on the talents of 7,000 of the industry’s premier artists, experts, and innovators.