Silver Spring, Md. - Discovery Communications and Civis Analytics today announced the formation of an exclusive partnership designed to explore the greater implications of big data and predictive analytics across Discovery’s global portfolio of television networks, working towards optimized performance in a data-driven culture.
The pair have joined forces, at a time when big data and new technology continue to change the way viewers both choose and consume content, in an effort to more accurately interpret the rapidly-evolving viewership patterns of today’s television landscape. Together, the companies hope to further Discovery’s big data and predictive analytics capabilities, ultimately utilizing the availability of big data to better inform marketing, media, development and scheduling decisions for all of Discovery’s networks.
“Discovery is expanding our data-driven decision making and this partnership allows us to leverage Civis’ world class expertise to track the behavior of our superfans across platforms and dayparts, build stronger consumer engagement across our brands, and grow Discovery’s expertise in addressability with more precise marketing,” said David Leavy, Chief Communications Officer, Discovery Communications.
Over the coming months, the partnership will focus on a range of both strategic and tactical initiatives from predictive targeting and data infrastructure to ratings forecasting and marketing spend optimization using the Civis Media Optimizer platform. These initiatives - among others - reflect both Discovery and Civis’ commitment to maximizing the potential of big data and new technology of the future.
“The dynamics of the industry are undoubtedly changing as more data becomes available and shifts how companies are able to solve their business problems,” said Peter Bouchard, Director of Media at Civis. “We’re excited to announce this partnership with Discovery and look forward to helping them use data to transform who they are, what they do, and how they understand their connection with viewers.”
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.
About Civis Analytics
Civis Analytics is a leading provider of data analytics software and services. Based in Chicago, IL and Washington, DC, Civis helps companies, non-profits, and political campaigns to leverage their data to develop smarter strategies, make better decisions, and build stronger, data-driven organizations. For more information, please visit www.civisanalytics.com.