LONDON - Discovery Communications announces the launch of Motor Trend OnDemand, a supercharged automotive product for motoring fans available now on Amazon Channels in the UK. Motor Trend OnDemand is a premium SVOD product offering one of the biggest global video destinations for automotive and premier motor sport content.
Hundreds of hours of content designed to fuel the passion of car enthusiasts and super fans will be available to stream, including digital series originals Roadkill,Dirt Every Day and Head 2 Head. The launch on Amazon Channels includes VOD from Discovery’s library of motoring content including major series hits such as Fast N Loud and Wheeler Dealers.
Amazon Channels in the UK is a significant international launch for Motor Trend OnDemand, and marks a gear change in the global expansion of an ambitious brand designed to fuel automotive superfans on all screens.
Motor Trend is a hugely successful US media brand in the US and is the #1 automotive publisher on YouTube with 5+ million subscribers and nearly 1.5 billion cumulative video views.
In August 2017, Discovery formed a joint venture with TEN: The Enthusiast Network, now TEN: A Discovery Communications Company, which combined the company’s automotive TV channel and content with TEN’s automotive digital, direct-to-consumer, social and live event portfolio. The TEN portfolio includes brands such as Motor Trend, HOT ROD, Roadkill, Automobile, and more than 20 others. The venture is designed to create a top automotive media company and a destination for automotive enthusiasts and auto buyers on all screens and platforms.
Access to Motor Trend OnDemand for Amazon Prime customers is £3.99 a month.
Michael Lang, President of Digital, Discovery Networks International and Eurosport & CEO TEN/Motor Trend, said: “As we have done in sport with Eurosport, Discovery identified the automotive genre as a significant strategic opportunity for our digital expansion. The international expansion of Motor Trend OnDemand on Amazon Channels UK is part of our strategy to develop great global formats, digital-first products in key interests. Working with the world class team at TEN to combine our motoring content expertise and launch Motor Trend OnDemand to car enthusiasts around the globe is part of our drive to target superfans with the content they love on all screens.”
James Gibbons, General Manager UK, Ireland, Australia & New Zealand & Head of Commercial Development EMEA, said: “As we know from the popularity of our ‘motor’ programmes on Discovery Channel, Turbo and Quest, the UK has some of the most passionate automotive fans on the planet. Discovery was one of Amazon Channel’s key partners in the UK when it launched earlier this year and we saw another great opportunity to partner with them and tap into Amazon’s services and channel their marketing prowess and consumer insights for an international launch of Motor Trend OnDemand.”
Alex Green, MD, Channels & Sport, Amazon Prime Video Europe, added: “We know Prime members in the UK have a big appetite for motoring shows, as evidenced by the success of Prime Original "The Grand Tour", so we’re delighted to be offering them hundreds of hours of high quality motoring content through the launch of Motor Trend OnDemand.”
About TEN: A Discovery Communications Company
TEN: A Discovery Communications Company is the largest automotive media company in the world, bringing together Discovery’s fast-growing Velocity network and TEN’s entire automotive digital, direct-to-consumer, social, and live event portfolio, including MOTOR TREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a cumulative reach of more than 131 million, the company encompasses Velocity’s #1 TV network for automotive superfans, MOTOR TREND’s #1 automotive YouTube Channel, and Motor Trend OnDemand, the only auto-dedicated subscription video-on-demand service. For more information, visit ten-discovery.com.
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery's programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery's offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.