Los Angeles, CA,– Last Sunday’s series premiere of E!’s “Life of Kylie,” featuring two back-to-back episodes, averaged 1.6 million total viewers, 1.0 P18-49, 633k P18-34 and 506k W18-34, ranking as the highest-rated new docuseries launch of the year to date among P/W 12-17 and P/W18-34. Throughout Sunday night, the series reached a total unique audience of 3.1 million viewers. Socially, “Life of Kylie” ranked as the #1 unscripted reality show across all key demos for the night, and racked up 36 million social engagements across all platforms in the first three days following its debut.
“The strong premiere numbers show ’Life of Kylie’ has struck a chord with younger viewers, who live online, yet made the show a priority on Sunday night,” said Adam Stotsky, President, E! “By showing Kylie opening up to her fans for the first time, we were able to deepen the connection they felt to her and further solidify E! as the home of all things Kardashian and Jenner.”
“Life of Kylie” follows 20-year-old entrepreneur and social media star Kylie Jenner as she navigates life as the CEO/Founder of Kylie Cosmetics, and spends personal time with her close confidantes.
A new episode of “Life of Kylie” airs Sunday at 9pm ET/PT.
Kylie Jenner’s first original mobile series, “Ask Kylie,” will feature Kylie opening up about several subjects her fans have asked her opinion on, including dealing with family drama, navigating heartbreak, handling stress, and launching a successful cosmetics empire. The six-episode Snapchat show will be available weekly on the Snapchat Discovery platform starting Saturday, August 12th.
“Life of Kylie” is produced by Bunim/Murray Productions and Ryan Seacrest Productions. Ryan Seacrest serves as the Executive Producer at Ryan Seacrest Productions. Gil Goldschein, Jeff Jenkins, Farnaz Farjam and Andrea Metz serve as Executive Producers at Bunim/Murray. Kris Jenner and Kylie Jenner also serve as Executive Producers.
Linear Source: Nielsen, Live + 3, night of ranks against ad-supported cable premieres only in primetime (8p-11p), yearly ranks against new docuseries series premieres only.
Social Engagement Source: ListenFirst