Elemental Expands Sales Team to Drive SDV Solutions into Unified Headends


Portland, Ore. –Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced that Todd Hinders has joined the company as vice president of sales for the Americas. Based in the Bay Area, Hinders leads sales efforts in the Americas where Elemental has a rapidly growing customer base, including major pay TV operators such as Comcast, DirecTV, and Globosat, as well as content owners such as HBO and Turner.

A veteran of the video software and encoding industries, Hinders will focus on the expansion of Elemental software-defined video (SDV) solutions in the Americas market as pay TV operators and content owners abandon rigid, hardware-based video processing solutions for the flexibility of SDV approaches. Hinders will lead North and South American sales teams charged with helping media enterprises leverage Elemental’s complete suite of solutions to support the whole of the IP video delivery chain. This includes the company’s unified video infrastructure solutions, which collapse statistical multiplexing functions for live linear operations into a single software-based architecture.

“Elemental software-defined video and unified video infrastructure solutions are revolutionizing content delivery while reducing operations costs and simplifying workflows,” said Dan Marshall, senior vice president of worldwide sales for Elemental. “With Todd’s expertise and leadership, Elemental is uniquely positioned to help traditional pay TV operators move beyond fixed-function video infrastructure.”

Formerly the senior director of video software and encoding product sales of the worldwide media and service provider market segment for Cisco, Hinders has more than 20 years of experience at the forefront of content distribution and monetization technologies. He brings deep knowledge of business development and expansion, software solutions and digital-media licensing deals to his role at Elemental. Previously, Hinders held sales positions with Loudeye (encoding.com), Maven Networks and ExtendMedia.

Elemental will demonstrate its SDV-enabled unified video infrastructure solutions in booth SU2724 at the NAB show April 13-16 in Las Vegas.

About Elemental

Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 600 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.