FIRST ASIA PACIFIC MEN’S LIFESTYLE CHANNEL TO LAUNCH LIONSGATE DRAMA SERIES MAD MEN

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Cannes, Los Angeles, Hong Kong, Luxembourg – The first Asia Pacific channel for men, LifeStyle TV (LSTV), announced today that the first season of the multi-award winning drama Mad Men will air across the pan Asian region beginning November 2014. Produced by Lionsgate, the 13 x one hour series is created, written and executive produced by Emmy® and Golden Globe® winner Matthew Weiner in association with Weiner Bros. 

Set in New York in the 1960's, Mad Men has riveted audiences with its depiction of the seductive and intriguing world of Madison Avenue advertising.  The outstanding ensemble cast includes Golden Globe® winner Jon Hamm, January Jones, Vincent Kartheiser, Elisabeth Moss, Christina Hendricks, John Slattery, Jessica Pare, Aaron Staton, Rich Sommer, Robert Morse, Kiernan Shipka, Christopher Stanley, Jay Ferguson, Ben Feldman, Kevin Rahm and Harry Hamlin. 

Mad Men is one of the most honored series in television history.  The series has won three consecutive Golden Globes® for Best Drama and with its fourth consecutive Emmy® win for Outstanding Drama Series, it tied the all-time record for Emmy® wins in the category, joining an illustrious group of only three other shows that have achieved this milestone (Hill Street Blues, L.A. Law, The West Wing). The series has been named one AFI's Top 10 Outstanding Television Programs of the Year six times, and earned numerous additional awards. 

“We are very pleased to be working with our friends at LifeStyle TV and delighted that Mad Men will become available to a whole new audience across Asia Pacific,” said Peter Iacono, President International Television & Digital Distribution.  “This important region is seeing huge growth in multi-platform viewing which, in turn, is driving demand for globally renowned drama with high production values that can stand out in a crowded marketplace. We are sure that LSTV’s viewers will be as intrigued by this award-winning series as other audiences have around the world”.

Mad Men is an outstanding television series with provocative storytelling and complex characters." said Lanny Huang, General Manager – Asia Pacific, Playboy Plus Entertainment Inc., “We are so proud to feature Mad Men on LifeStyle TV. Our viewers won’t be able to get enough.”

In addition to Mad Men, Lionsgate’s Blue Mountain State, an American comedy series that premiered on Spike on January 11th, 2010, will also premiere on the channel. Produced by Lionsgate Television, the series was created by former producers of “How I Met Your Mother” and “The Sarah Silverman Program”, Chris Romano and Eric Falconer. The series is about a fictional university, Blue Mountain State, and its football team, "The Mountain Goats”.  It portrays certain aspects of American university life, including football, sex, binge drinking, drugs and wild partying.

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For more information, please contact:

Playboy Plus Entertainment, Inc.

Lanny Huang                                                                                     

Tel: (852) 2607 4400                                                                        

Email: lanny.huang@playboyplus.com

On behalf of Lionsgate

Debbie Lawrence

+44 7771 850580

dlawrence@lippingroup.com

About Playboy Plus

Playboy Plus Entertainment Inc. develops quality entertainment television networks for adults worldwide. Playboy offers high-quality films, breakthrough specials, original series, interactive and HD programs, making the company the world leader in adult entertainment.

For more information, please visit http://lifestyletv.biz

ABOUT LIONSGATE

Lionsgate is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. The Company currently has over 30 television shows on more than 20 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the comedy Anger Management, the network series Nashville, the syndication success The Wendy Williams Show and the critically-acclaimed hit series Orange is the New Black.

Its feature film business has been fueled by such recent successes as the blockbuster first two installments of The Hunger Games franchise, The Hunger Games and The Hunger Games: Catching Fire, the first installment of the Divergent franchise, Now You See Me, Kevin Hart: Let Me Explain, Warm Bodies, The Expendables 2, The Possession, Sinister, Roadside Attractions' Mud and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.

Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.

www.lionsgate.com

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