FOX Business Network (FBN) delivered new ratings highs in Business Day (9:30a-5p) for the third month in a row in both total viewers and the advertiser friendly demo of adults aged 25-54, according to Nielsen Media Research. Pulling within 35 percent of CNBC’s total Business Day viewers, FBN has narrowed the gap with the 25 year old business channel to the smallest ever since launching in 2007. In addition, Lou Dobbs Tonight bested CNBC for the second consecutive month in total viewers, marking the first back to back win in total viewers for the 7PM/ET program.
Averaging 137,000 total viewers for Business Day, FBN came within just 75,000 viewers of CNBC for the month, the closest finish the network has ever had against its business rival. February highs were led by Stuart Varney’s Varney & Co (9AM-12PM/ET) delivering 172,000 total viewers and Neil Cavuto’s CAVUTO: Coast to Coast (12-2PM/ET) with 136,000. FBN’s Trish Regan posted 118,000 total viewers with her show The Intelligence Report (2PM/ET). Combined, FBN’s 9AM-3PM/ET timeslot was the highest rated block ever for the network, averaging 151,000 in total viewers. Since launching the new lineup last June, FBN’s Business Day has been recording network highs for the past eight consecutive months.
Additionally, ratings powerhouse program Lou Dobbs Tonight (7PM/ET) hosted by Lou Dobbs, scored back to back wins against the competition for the month of February. Dobbs averaged 171,000 total viewers, which was a 31 percent advantage over CNBC which earned 131,000 viewers.
The network’s digital product is also having a strong start to the year. Since the re-launch of FOXBusiness.com the website had its highest rated unique visitors with 5.6 million and had its highest rated month in total minutes with 129 million for January 2016.