Fuison announced today that it is partnering with Manolo González Vergara, son of award-winning actress Sofia Vergara, to produce a series exclusively for Snapchat. The six-episode series will take a closer look at Sofia Vergara's career through the perspective of her son, Manolo. “Vergaraland” will premiere on Fusion’s Snapchat Discover channel this summer and will be produced in conjunction with Vergara’s talent management and entertainment marketing firm, Latin World Entertainment (LatinWE).
“Vergaraland,” which will be shot to fit Snapchat’s vertical video format, joins Fusion’s other original series for Snapchat including “Outpost,” “Weird Threads,” and “Off The Record,” among others.
"Sofia Vergara is undoubtedly one of the most successful television actresses today, and she is also an incredible business woman, entrepreneur, and loving mother,” said Fusion CEO Isaac Lee. “We are thrilled to be partnering with Sofia and Manolo, who epitomizes Fusion’s young, diverse, connected audience, on a series that we hope entertains and inspires our Snapchat users.”
“Manolo finally graduated and I am very happy for his alliance with Fusion to create such an innovative series,” Sofia shared with Fusion team.
“I’m thrilled to have partnered with Fusion on Snapchat, and it’s a perfect home for a tongue-in-cheek retrospective of my mother’s career,” concluded Manolo.
Since launching on Snapchat Discover in January, Fusion has utilized the platform to roll out exclusive content ranging from original series geared towards a global audience to partnering with award-winning recording artist RedFoo to give fans an exclusive first-look at his new music video “Juicy Wiggle” on Fusion’s Snapchat channel. Fusion produces minute-long news updates, “News in a Snap,” that feature headlines with an eye to humor, irreverence, and the global news cycle. In addition, Fusion has created content for Snapchat in several languages including Portuguese, French and Spanish, while testing new formats tailored to Snapchat, like vertical video.