NEW YORK – Glenn Dolce has joined AdMore, the nation’s largest independent automated TV buying platform, as Director of Sales, based in AdMore’s Midtown Manhattan offices. Mr. Dolce reports directly to Stephanie Hanson, chief revenue officer for Cannella Media’s programmatic advertising and short-form direct response TV unit, and assumes immediate responsibility for acquiring, planning and executing advertising agreements with the nation’s top brand marketers and agencies. Mr. Dolce will likewise assist AdMore President Brendan Condon and Ms. Hanson in expanding ongoing strategic relationships with top media agencies already utilizing AdMore’s vast cross-platform reach, reliable measurability, and flexible technological solutions to support their increasing use of automated multimedia campaigns on behalf of key clients.
“We’re fortunate to offer an executive of Glenn’s wide-ranging, multi-platform expertise and insight to expand upon our ongoing relationships and acceptance among some of the world’s most progressive digital media agencies and top brands,” said AdMore President Brendan Condon. “While this is a new space for some, Glenn has been living and thriving within it for several years. We look forward to enabling current and future partners to utilize AdMore’s incomparable combination of reach, transparency, flexibility and genuine, in-the-trenches, cross-platform experience to exceed any campaign objectives.”
AdMore provides its marketing partners with unparalleled access to inventory, particularly in television, proprietary digital technologies that gather and synthesize Nielsen and other most widely trusted third-party measurement analytics, and enables brands and agencies to evaluate and adjust campaigns in near-real time using web-based dashboards and software. AdMore continues to focus its efforts on meeting the increasingly complex multi-platform needs of marketers striving to aggregate mass reach within a rapidly fractioning marketplace, while translating more readily available individual user data into more targeted and immediate campaign results.
Mr. Dolce arrives at AdMore with more than two decades of cross-platform experience in advertising sales and new business development spanning television, digital, mobile, out-of-home, video-on-demand and addressable advertising. He spent the past three years leading sales initiatives for New York-based Edge Media Sales, developing integrated advertising and sponsorship opportunities for major multimedia marketers including 1800 Tequila, Applebee’s, Gillette, Hugo Boss, Kellogg’s, Lowe’s, Motel 6, UbiSoft and Walt Disney Pictures, among many others. He is also particularly well-versed in major sports sales, most recently handling national advertising and sponsorship services for premium sports properties and tours including Premier Boxing Champions, ACC college football and basketball, the Dew Tour, RedBull Signature Series, and The Basketball Tournament (TBT), a 64-team, single-elimination, tournament of pick-up basketball players on ESPN.
Prior to that, Mr. Dolce spent five years as senior vice president and general manager at LodgeNet Interactive Media & Entertainment (formerly known as The Hotel Networks), that provides linear programming channels, on-demand, gaming and other interactive content to more than 7,700 international hotels and 1.6 million rooms and suites. During his time heading LodgeNet, Mr. Dolce integrated its multimedia offering into the annual broadcast upfront marketplace for the first time, and more than doubled LodgeNet’s upfront commitments year-upon-year. While there, he also brokered major cross-platform advertising initiatives spanning traditional television, digital, mobile, gaming, interactive and addressable advertising for partners ranging from Capital One, Delta Airlines and Hotels.com to Geico, Lunesta, Oracle, Priceline.com and many others.
A graduate of Iona College with a Bachelor of Arts degree in Communications, Mr. Dolce served in senior advertising sales roles at AMC Networks and Outdoor Channel, and before that, was an account executive for Outdoor Life Network and NBC Cable Ad Sales, representing CNBC, MSNBC and one of the original combinations of regional sports networks, Prime Sports Network. He broke into the media business with iHeartdol Media’s New York flagship WOR radio, current home of New York Mets baseball, where Mr. Dolce originally developed and sold multi-faceted sponsorships around New York Giants football.
About AdMore: Boasting relationships with more than 1,200 local broadcast stations, cables systems, content syndicators and networks, AdMore and its sister operating unit, REVShare, are the largest, performance-based, short-form and long-form media platforms in North America today. Given the ongoing increase in marketers embracing more automated advertising solutions, leading audience-based advertising innovator, Cannella Media LLC, acquired AdMore and REVShare in January 2016, and the two units, together with Cannella Response Television, continue to focus their efforts on meeting the needs of mass marketers within an increasingly complex and rapidly evolving media environment.