Hallmark Channel’s Annual ‘Countdown To Valentine’s Day’ Programming Event Boosts Network To Lead Cable In Weekend Prime - Multichannel

Hallmark Channel’s Annual ‘Countdown To Valentine’s Day’ Programming Event Boosts Network To Lead Cable In Weekend Prime

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New York, NY -- Hallmark Channel concluded its “Countdown to Valentine’s Day” stunt this past weekend, capping off three love-themed original movie premieres with a 2.3 Household rating. Overall, the two-week event elevated Hallmark Channel to be the most-watched cable network in Weekend Prime (Sa-Su 8-11p) the first two weeks of February. “Countdown to Valentine’s Day” reached an unduplicated audience of 7 million Total Viewers and outperformed the 2017 premiere’s Household average by 22%.

Key Nielsen Highlights (L+SD)

Saturday, February 3 – “My Secret Valentine”:

Averaged a 2.9 Household rating, 3 million Total Viewers, and 551,000 Women 25-54

Highest-rated program of the day and #1 non-news/non-sports program of the week

Boosted Hallmark Channel to be the most-watched and highest-rated network among Households and Total Viewers on cable in the Saturday 9-11p time period

Saturday, February 10 – “Very, Very, Valentine”:

Averaged a 2.3 Household rating, 2.4 million Total Viewers, and 416,000 Women 25-54

Highest-rated non-sports program of the day and #2 non-news/non-sports program of the week

Elevated Hallmark Channel to be highest-rated and most-watched cable network among Households and Total Viewers during the Saturday 9-11p time period

Sunday, February 11 – “Cooking with Love”:

Averaged a 1.8 Household rating, 1.8 million Total Viewers, and 337,000 Women 25-54

Second highest-rated program of the day

Propelled Hallmark Channel to be the second highest-rated network on cable among Households and Total Viewers during the Saturday 9-11p time frame

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