Over the six weeks since “Countdown to Christmas” kicked off, Hallmark Channel continues to be the most-watched network among Women 25-54. Additionally, compared to the 2015 season, this year’s “Countdown to Christmas” initiative has noted impressive viewership gains among Households (+22%), Women 18-49 (+30%), Women 25-54 (+18%), Adults 18-49 (+36%), Adults 25-54 (+25%) and Total Viewers (+22%).
Hallmark Movies & Mysteries’ “Most Wonderful Movies of Christmas” is also out-performing last year’s initiative with strong delivery increases among Households (+51%), Women 18-49 (+70%), Women 25-54 (+53%), Adults 18-49 (+84%), Adults 25-54 (+60%) and Total Viewers (+54%).
Key Nielsen Highlights (L+SD) for Hallmark Channel
--“A Dream of Christmas” (Saturday, December 3) averaged a 3.3 HH rating and 3.8 million Total Viewers
-- Original movie became the #1 rated and most-watched program of the day among HH and W25-54 and the #1 HH-rated movie of the week
--“A Dream of Christmas” scored as the 2nd highest-rated program of the week, excluding sports and news
--Boosted by the original movie premiere, Hallmark Channel became the highest-rated cable network on Saturday in Prime Time and Total Day among HH and W25-54
--“Looks Like Christmas” (Sunday, December 4) earned a 3.3 HH rating and 3.9 million Total Viewers
-- Original premiere ranks as the #2 rated program of the day and the #1 rated movie of the week among HH
--Tied with “A Dream of Christmas,” the original movie was the 2nd highest-rated program of the week, excluding sports and news
--“Looks like Christmas” propelled the network to be #1 among HH and W25-54 ratings in Sunday Total Day
Key Nielsen Highlights (L+SD) for Hallmark Movies & Mysteries
--Hearts of Christmas” (Sunday, December 4) averaged a 1.8 HH rating and 1.6 million Total Viewers
--Debut became the network’s highest-rated telecast among HH and the most-watched telecast among Total Viewers
--“Hearts of Christmas” was Sunday’s most socially engaging original movie premiere on Twitter across Broadcast or Cable, generating the highest Twitter Social Media Interactions