Amsterdam, Netherlands – INSIGHT TV, one of the world’s largest UHD broadcasters and producers of native UHD HDR content covering action sports, entertainment, and lifestyle, today announced it is creating a Windows Store Application that will allow true 4K UHD content to be streamed to any Universal Windows Platform (UWP) device. The new app is being built on the latest 8th generation Intel® Core™ processors and will be available in Q2 2018.
INSIGHT TV, a pioneer of 4K UHD, has vast experience creating and distributing stunning content to media companies, telcos and viewers around the world. INSIGHT TV’s new UWP app will deliver an optimum viewing experience on Windows devices, delivering a true 4K UHD entertainment hub with original shows and movies, with spectacular clarity.
Arun Maljaars, Director Content & Channels, INSIGHT TV, comments, “This is a really exciting opportunity for INSIGHT TV, and we are delighted that Intel is collaborating with us on this development. This app will enable our customers to access an array of exciting true 4K UHD content available online, in one place.”
“We are excited to bring rich new media experiences such as INSIGHT TV’s 4K UHD app to our many consumer platforms.” said Jeffrey Lawrence, General Manager, Sr. Executive Director of Content Protection and Services of Intel Corporation’s Software and Solutions Group. “Customers want the latest, richest experiences on their Intel-based devices, and we are committed to working with industry broadcasters, like INSIGHT TV, to continuously enhance viewing experiences.”
About INSIGHT TV:
INSIGHT TV specialises in Entertainment, Action Sports and Lifestyle content all filmed in 4K UHD HDR, reaching millions of homes in Europe, Asia and the USA. Committed to pushing the boundaries of linear and non-linear broadcasting, INSIGHT TV’s range of programming combines epic storytelling in the highest quality.