(Silver Spring, Md.) – Investigation Discovery (ID), America’s leading crime and justice television network, announced today it will join with Time Inc.’s PEOPLE, America's leading multimedia brand mixing entertainment news, lifestyle coverage and human interest reporting, for INSPIRE A DIFFERENCE. Launched in April 2013, INSPIRE A DIFFERENCE is ID’s public affairs campaign designed to inform a national dialogue around such topics as violence against women, domestic abuse, bullying, and the suppression of civil rights, while inspiring viewers to take action and make a difference in the lives of others. As part of the partnership, PEOPLE will co-host the annual INSPIRE A DIFFERENCE honors event in New York on Thursday, November 2, to recognize the powerful work of three celebrity honorees and one everyday hero for their commitment to raising awareness and providing resources and education to victims of crime and social injustice.
In addition to the annual INSPIRE A DIFFERENCE Honors Event, ID will leverage the power of the PEOPLE brand by activating its readers to nominate an everyday hero in the magazine’s August 28th issue, which hits newsstands nationwide on Friday, August 18th. One reader will be honored in a fall issue of PEOPLE, and their chosen charity will receive a $5,000 donation from ID.
“PEOPLE has become a great programming partner to ID through our hit series PEOPLE MAGAZINE INVESTIGATES, and we were looking for ways to extend our relationship beyond the screen in a meaningful and impactful way,” said Henry Schleiff, Group President, Investigation Discovery, Destination America and American Heroes Channel. “The power of PEOPLE’s editorial in their special sections honoring everyday heroes, as well as their special editions that put the focus on challenges facing women, aligns perfectly with our INSPIRE A DIFFERENCE mission to spread information and awareness about injustices that affect people every single day.”
“Part of PEOPLE’s mission since it first launched more than 40 years ago was to celebrate ordinary people who do extraordinary things,” said Jess Cagle, Editor in Chief, PEOPLE. “Our ‘Call to Action on Gun Violence’ in 2015, and more recently, our ‘Women Speak Out’ series on sexual assault, along with PEOPLE’s continuing human interest coverage of families overcoming adversity, encourage our audience to make positive changes in their lives and their communities. We are delighted to partner with ID on its INSPIRE A DIFFERENCE campaign, which dovetails perfectly with PEOPLE’s original mission.”
Since its inception four years ago, INSPIRE A DIFFERENCE has garnered resources and support for its viewers from leading national nonprofit partners such as No More, Safe Horizon, HELP USA, Unicef, One Love Foundation, the National Center for Victims of Crime (NCVC),the National Network to End Domestic Violence (NNEDV), The National Domestic Violence Hotline, Joyful Heart Foundation, and the Alicia Project, among many others. Past celebrity honorees have included Angie Harmon, Joy Behar, Marcia Gay Harden, Kristen Chenoweth, Rosario Dawson, and Dave Navarro.