Leading international media consultancy K7 Media has appointed Mandarin speaker Michelle Lin as an Asia-Pacific researcher to boost the company’s delivery of its industry-leading TV insights.

The new hire comes as the business extends its international client base into the Chinese market with its first client win in Beijing-based production company Houghton Street Media.

The new role will see multilingual Michelle specialising in the analysis of TV content in China and Asia Pacific, delivering TV intelligence and trends on the latest developments in these territories.

Joining the team, based in Manchester, UK, is also Rosie Halsall as a new researcher, and John Brown as a video archive assistant.

The latest appointments take the team to 20 employees, boasting over ten languages between them, to support and extend its growing client base for businesses including NRK (Norway), CBS (USA) and ITV.

Speaking on the new role, Michelle comments: “‘I am thrilled to be joining the talented team at K7 Media. Coming on board at this time of growth is hugely exciting and I’m looking forward to using my language skills and knowledge of the TV market in China and the wider Asia Pacific region to assist K7’s global client base.”

Keri Lewis Brown, Managing Director at K7 Media added: “With new business coming in and our team expanding and developing, I am pleased to welcome Michelle to the company. The recent growth in our team corresponds with a key period for our business with ambitious international expansion plans.”

K7 Media, a leading media intelligence resource, offers bespoke research services to broadcasters, producers, distributors and advertisers across the world. It continues to expand its current range of client services, while maintaining the delivery of its indispensable media reports.

For further information contact Jess MacDonald or Alexandra Beech on jess@rule-5.co.uk / alexandra@rule-5.co.uk or 0161 686 5727.

About K7 Media

K7 Media was founded in 1998 as an independent organization providing media intelligence to broadcasters, producers, distributors and advertisers across the world. The company is an international media consultancy offering a leading intelligence resource for clients in the UK and across the world. For more information visit www.k7.media