LOS ANGELES, CA— LAKANA, an enterprise-class SaaS technology company and wholly owned subsidiary of Nexstar Digital, LLC, announced today that Karen Brophy has been named Head of Lakana and Senior Vice President of Nexstar Digital, effective immediately.
In her new role, Ms. Brophy will be responsible for the overall direction and management of LAKANA, including growing its current operations and launching new innovative content monetization solutions and services. Ms. Brophy will be based in Los Angeles and will report directly to Gregory R. Raifman, President of Nexstar Digital LLC, a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST)
“LAKANA is dedicated to providing our customers with the best enterprise-level content management platforms and solutions available in the market to enable them to meet their business goals and address the challenges which publishers face today,” said Mr. Raifman. “Karen brings extensive digital media and marketing experience at Hearst, Yahoo!, Tribune & Spin Media and her record of success developing and implementing multi-platform growth strategies will expand our offerings and enhance our users’ platforms and multi-platform integration capabilities.”
“In 2017 Nexstar Media Group posted digital revenues in excess of $230 million and we are very optimistic about the long term growth trends for Nexstar Digital and Nexstar Media Group’s core digital revenue business lines. We look forward to working with Karen as we continue to expand our services to the broadcast and digital industries with new and innovative technology, allowing us to provide unparalleled solutions for media companies and efficient delivery of all products throughout the value chain.”
Ms. Brophy brings 20 years of product and business operations experience, with more than 15 years working with leading media and entertainment corporations. Most recently, she served as Senior Vice President of Strategy and Operations at Hearst Newspapers leading key initiatives in video, audience development and business operations. Prior to that, she spent seven years as Vice President of Digital Product where she led consumer product, engineering, content strategy and revenue partnerships. She has been a leader in the consumer product sector with prior roles at Yahoo!, Tribune, Spin Media and the New York Times. She also has extensive experience developing enterprise level digital publishing platforms for major media companies including The Financial Times and Time Inc.
“Joining the team at LAKANA and Nexstar Digital is a great opportunity for us to lead the market with cutting-edge approaches to publishing platforms as we expand our product and service offerings to help our clients enhance their audiences - the overall foundation of their business growth,” said Karen Brophy. “I look forward to working with the talented LAKANA/Nexstar teams to expand the product suite and help shape and advance the way publishers approach growing their audiences.”
LAKANA is an enterprise-class SaaS technology company uniquely suited to provide next generation content management platforms and systems purpose-built for media publishers. LAKANA’s easy to use Media OS seamlessly integrates with a comprehensive suite of products and services, enabling brands and content publishers to artfully engage viewers across multiple screens, and successfully operate profitable, secure, innovative and engaging businesses. LAKANA’s platforms touch nearly 120 million unique users each month, who consume over a half a billion page views per month across over 200 sites. LAKANA has offices in New York, Los Angeles and Minnesota. For more information, visit http://www.lakana.com/.
About Nexstar Digital LLC
Nexstar Digital LLC, a wholly-owned subsidiary of Nexstar Media Group, Inc. (Nasdaq:NXST), offers media companies and advertisers a comprehensive suite of leading digital solutions and services focused on optimizing audience targeting, user engagement and the overall performance of online, mobile and multimedia content and marketing campaigns. Nexstar Digital's enterprise-class publishing platforms, mobile video monetization technology and professional digital agency services deliver powerful digital advertising and content monetization solutions to clients across the United States. Nexstar Digital products include HYFN, Mass2, and Lakana. For more information please visit nexstar.tv/digital