KPMG’s Brad Daffy to discuss the ‘Workforce of the Future’ at the 2019 MFM CFO Summit

Session to examine how automation in technology is being applied to the finance function
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Northfield, IL. - February 27, 2019 –Brad Daffy, Director, Intelligent Automation, Management Consulting, KPMG LLP, will lead a seminar on the “Workforce of the Future – AI” during the Media Finance Management’s (MFM)2019 CFO Summit scheduled for March 7-8, 2019 at the Pelican Grand Beach Resort in Fort Lauderdale, Fla. The session will be held on Thursday, March 7 from 10:50 – 11:50 a.m.

From robotic process automation (RPA) to cognitive automation, intelligent automation is driving finance transformation. Today, leading finance organizations are shifting away from processes based on low-cost labor and instead, virtualizing that labor through robotic and cognitive automation. In the session, Daffy will explore the technology landscape for automation and how this can be applied to the finance function with practical advice on how to get started.

Daffy is an authority on intelligent automation and partners with KPMG clients to understand their intelligent automation vision and help turn it into a reality. He has worked with the finance organizations at a number of global companies to explore how disruption is changing the demands of finance by exploiting new technologies including intelligent automation. Additionally, Daffy leads the architecture and integration of intelligent automation capabilities with KPMG Powered Enterprise, KPMG's combination of leading practices and processes, cloud technology and a next-generation delivery framework for the back office.

MFM’s annual CFO Summit is the only forum established specifically to meet the needs of the media industry’s top financial leaders. Co-chaired by, Chief Financial Officer (CFO) and Secretary/Treasurer of Midwest Communications, and Joe Waring, CFO of Evening Post Industries, it is the only forum established specifically to meet the needs of the media industry’s top financial leaders. Additional topics include the latest intelligence on industry-wide interests including sports gambling revenue opportunities, security and cybersecurity, and new frontiers for big data. Updates covering both economic issues that can affect consumer and advertiser spending and the industry financial markets will also be included.

CFO Summit attendees will be eligible to earn up to 10 Continuing Professional Education (CPE) Credits over the two-day summit. MFM is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.

Additional information about the CFO Summit and an online registration form may be found on MFM’s website.

About MFM and BCCA

Media Financial Management Association (MFM) is the premier resource for financial professionals for media industry education, networking, and information sharing throughout the U.S. and Canada. More information about MFM is available on its Web site: and via its updates on LinkedIn, Facebook and Twitter. Its BCCA subsidiary serves as the media industry’s credit association. BCCA’s revenue management services encompass a variety of credit reports on national and local media advertisers and agencies, including Media Whys, a credit report for media businesses which offers a credit score based on industry-specific aging combined with trade data from Experian or D+B. More information about BCCA is available at as well as its updates on LinkedIn, Facebook and Twitter.


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