Mashable Names Kamelia Angelova, previously of Business Insider, as Director of Emerging Platforms


New York, NY - Mashable, the leading media company for the digital generation, announced today it has hired Kamelia Angelova as Director of Emerging Platforms to expand the company's production of original video and visual storytelling on Snapchat, Facebook, Instagram, and Twitter.

Kamelia previously led Business Insider and Tech Insider's video operations. She will report to Eric Korsh, President of Mashable Studios.

"We're seeing exceptional growth in audience, engagement and video views across all our distributed platforms. Kamelia is the right person to accelerate that growth even more and lead our innovative, visual storytelling across Snapchat, Facebook, Instagram, and Twitter," said Gregory Gittrich, Chief Content Officer of Mashable. "We can't wait for her to get started."

"Keeping in mind that Facebook Live and Snapchat were barely on the radar 18 months ago, and to prepare for new platforms and the distributed video world, we're grouping our most dynamic platform video teams together under Kamelia. This will help us transfer expertise and learnings efficiently, and react swiftly to whatever comes next," said Eric Korsh, Preside of Mashable Studios.  

Mashable reaches 75 million monthly uniques, across its website and distributed platforms.

Prior to joining Mashable, Kamelia led Business Insider video division and built Tech Insider's video operation. In both roles, she was instrumental in developing Business Insider's overall video strategy, having worked with the company for close to eight years.

Kamelia earned a Master's degree in Journalism from NYU and a BA from Hunter College. She will be based in Mashable's global headquarters in New York. Her first day at the company will be Monday, October 10th.