Media industry unites with WICT to celebrate women's impact in #LeadwithMore campaign

Campaign honors WICT's 40th anniversary, encourages women to pursue meaningful career paths in the industry
Publish date:

Washington, DC - Urging people to #LeadwithMore, today some of the nation's largest broadband and entertainment providers unite with WICT to launch a nationwide campaign in honor of WICT's 40th anniversary. Comcast NBCUniversal, Cox, Discovery, Inc., Spectrum and Turner are celebrating women's success in the industry by encouraging both young and seasoned professional women to pursue a career path in media and technology. The campaign dovetails with WICT's first-ever Public Service Announcement, which debuts today at the National Press Club. Click here to view the 30-second spot.

"For 40 years, WICT has partnered with cable companies to help advance women in the media and tech industry," said Maria E. Brennan, CAE, WICT President and CEO. "Our new PSA and digital media campaign highlight the business case for stronger gender diversity - a message WICT has been championing for four decades. As women seek meaningful careers in companies with strong track records of diversity and inclusion, we greatly encourage them to look for opportunities within our industry."

The #LeadwithMore digital media campaign emphasizes the growing body of research that supports the business case for gender diversity, including:

  • Companies with women in top management have higher staff morale (Harvard Business Review).
  • Gender diversity fosters greater innovation (Pfizer and AstraZeneca).
  • Gender diverse companies are more profitable than their competition (McKinsey and Company).
  • Across the board, women in leadership roles enhance a company's performance (Peterson Institute for International Economics).

The timely #LeadwithMore campaign commences on March 4 and will run through June 4, 2019.

WICT's PSA partners are contributing more than $6 million in public service announcement (PSA) airplay to the #LeadwithMore campaign, in addition to support through various social media platforms, designed to complement their existing efforts to achieve gender parity in the workplace.

To see current job opportunities within the companies represented in this campaign, visit

If your company is interested in supporting WICT's campaign, please contact Kristin Edwards at

About WICT

WICT is a global organization whose mission is to create women leaders who transform our industry. We do this by providing unparalleled professional development programs, commissioning original gender research, and supporting a B2B network that helps advance women. For 40 years, WICT has partnered with cable and technology companies to help build a more robust pipeline of women leaders. Founded in 1979, and now over 10,500 members strong, WICT is the largest and oldest professional association serving women in cable media. Charter Communications and Comcast NBCUniversal are WICT's Strategic Touchstone Partners. Please visit or follow @WICTHQ on Twitter for more information.

About Comcast NBCUniversal

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States' largest video, high-speed internet, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit for more information.

About Cox

Cox is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.

About Discovery

Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as Eurosport Player and MotorTrend OnDemand; digital-first and social content from Group Nine Media and a strategic alliance with PGA TOUR to create the international home of golf. Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit and follow @DiscoveryIncTVacross social platforms.

About Spectrum

Spectrum is a suite of advanced broadband services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband communications company and the second largest cable operator in the United States. Spectrum provides a full range of services, including Spectrum TV®, Spectrum Internet®, Spectrum Voice®, and Spectrum Mobile™. Spectrum Business® similarly provides scalable, and cost-effective broadband communications solutions to small and medium sized business organizations, including Internet access, business telephone, and TV services. Spectrum Enterprise is a national provider of scalable, fiber-based technology solutions serving many of America's largest businesses and communications service providers. Charter's advertising sales and production services are sold under the Spectrum Reach® brand. Charter's news and sports networks are operated under the Spectrum Networks brand. More information about Spectrum can be found at

About Turner

Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, Great Big Story, HLN, iStreamPlanet, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.