Media Financial Management Association (MFM) is pleased to be collaborating with the Radio Advertising Bureau (RAB) to provide an expert speaker for RAB's webinar entitled "Thinking and Budgeting Like an Owner," on Wednesday, July 24 at 12:00 p.m. CT.
MFM member Erika Sylvia, market controller for Emmis, will join RAB’s senior vice president of professional development Jeff Schmidt, to help webinar participants think about the budget process. Among the topics they will cover are understanding the relationship between budgets and strategic priorities.
“A sound, fundamental approach to budgeting is important to ensure that radio groups and other media businesses are planning for the resources they need to achieve their goals,” said Mary M. Collins, president, and CEO of MFM and BCCA, the media industry’s credit association.
Added Collins, “We are very grateful to the RAB for providing this opportunity to share with its members the latest insights on ways to improve budget outcomes by involving staff in the process, how to link incentives to the budget, and tips for building a plan that sets the foundation for success.”
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.
About MFM and BCCA
Media Financial Management Association (MFM) is the premiere resource for financial professionals for media industry education, networking, and information sharing throughout the U.S. and Canada. More information about MFM is available on its Web site: https://www.mediafinance.organd via its updates on LinkedIn, Facebook and Twitter. Its BCCA subsidiary serves as the media industry’s credit association. BCCA’s revenue management services encompass a variety of credit reports on national and local media advertisers and agencies, including Media Whys, a credit report for media businesses which offers a credit score based on industry-specific aging combined with trade data from Experian or D+B. More information about BCCA is available at https://www.bccacredit.com as well as its updates on LinkedIn, Facebook and Twitter.