MFM’s March ‘Lunch and Learn’ to Offer Insights into Robotics Process Automation

Webinar Scheduled for Thursday, March 21, 1 p.m. ET
Publish date:

NORTHFIELD, IL. - March 15, 2019 – The Ins and Outs of Robotic Process Automation is the topic of the upcoming Distance Learning Webinar hosted by Media Financial Management Association (MFM), and its BCCA subsidiary, which serves as the media industry’s credit association. Vanessa Keating, Digital Finance and GBS Advisory Director, The Hackett Group, will be the presenter for the webinar. In her current role, she works with clients to understand, access, and implement ‘smart automation’ technologies and frameworks across their organization. The webinar will be broadcast Thursday, March 21 at 1:00 p.m. ET.

The webcast will provide an overview of the foundational building blocks needed to ensure a successful Robotic Process Automation (RPA) program. These include best practices and how to prepare an organization for some of the challenges ahead; market trends and considerations; the importance of having a solid governance model; benefits, and risks. In addition, the session will cover some use cases and application considerations. What makes a process a good candidate for automation…or not? Immediately following the webcast, there will be an opportunity for open Q&A.

Keating has more than 15 years’ experience in business transformation, digital operations, process optimization, and performance management. She is host and facilitator of Hackett’s RPA Roundtable series, which brings together automation leaders across industries to discuss challenges, best practices, and trends in RPA and broader smart automation technologies.

“RPA has the potential to streamline enterprise operations and ensure employees are engaged in activities that provide more value to the organization,” said Mary M. Collins, president, and CEO of MFM and BCCA. “This seminar will offer MFM members the opportunity to learn how RPA is being used in media and other businesses so they can decide if, and when, to recommend it for their company.”

About the Distance Learning Event

The event is free to all MFM Members; non-members must pay $75 to register. The deadline to register is Tuesday, March 19. More information and an online registration form may be found on MFM’s website.

About MFM and BCCA

Media Financial Management Association (MFM) is the premier resource for financial professionals for media industry education, networking, and information sharing throughout the U.S. and Canada. More information about MFM is available on its Web site: and via its updates on LinkedIn, Facebook and Twitter. Its BCCA subsidiary serves as the media industry’s credit association. BCCA’s revenue management services encompass a variety of credit reports on national and local media advertisers and agencies, including Media Whys, a credit report for media businesses which offers a credit score based on industry-specific aging combined with trade data from Experian or D+B. More information about BCCA is available at as well as its updates on LinkedIn, Facebook and Twitter.