Microsoft Pulse is excited to announce its latest innovation and addition to the Pulse service, named Video Pulse. Until now, Microsoft Pulse has measured the live reactions of audiences and customers around the world by providing a unique real-time engagement, research, and learnings service. Over 50 million responses and votes have been submitted through Pulse to date from millions of unique users participating in thousands of sessions and events.
Video Pulse will soon take the Pulse service beyond the live interaction realm to allow teachers, researchers, broadcasters, and professionals of any kind to collect feedback on recorded video on any digital property, and at any time. Video Pulse works by tying audience reactions to a video timecode, enabling users to rate and provide feedback on video second by second, as well as to playback their and other respondents’ feedback on demand.
“With Video Pulse we will introduce a new format of digital content rating to the marketplace,” said Dritan Nesho, Head of Microsoft Pulse. “Customers will soon have the ability to upload video content and have it rated quickly and at scale, across digital space and at any time, and in a detailed and complete way around the questions and attributes that matter to them most.”
“This technology is unique, and we believe it will be a boon to professionals in many industries, beginning with education, for example in online and distance learning; commerce, through faster and easier ad testing and market research; as well as online media, where short-form video has flourished in recent years,” said Nesho.
Some of the applications of Video Pulse include:
• The tool allows educators to upload a recorded lesson or lecture, and gives students the ability to respond, say on whether they understand key ideas or not to it, at their time.
• Additionally, teachers will be able to replay a Video Pulse to isolate student reactions and key insights from any moment of the lesson.
• Microsoft Pulse also offers integration with Office 365 products Yammer and OneNote for a rich educational experience.
• Market researchers, political campaigns, brands, movie studios, and more can test how potential customers respond to an upcoming ad campaign or other digital content through Video.
• Mobile video is growing exponentially, and now content producers can gauge reaction from their audiences on content in a continuous basis, no matter when the video is viewed.
Video Pulse will be generally available for all of our users in April 2016. Select customers will be invited to join the Video Pulse preview program, or can express interest by emailing: email@example.com.
The Microsoft Pulse team will be demoing Video Pulse and the entire Microsoft Pulse service at SXSWedu on March 7-10, in Austin, Texas. We are located in the Microsoft Lounge in the Hilton Austin, Meeting Room 404.
Additionally, Microsoft Pulse will be integrated into the SXSWedu Policy Forum, which features policy-focused discussions that impact public and higher education, taking place throughout the week in Hilton Austin’s Salon H.