(Silver Spring, Md.) – From Tuesday, January 13 through Sunday, January 18 more than 5.1 million people tuned-in live to Velocity’s BARRETT-JACKSON LIVE, the network’s coverage of the 44th annual Barrett-Jackson collector car auction in Scottsdale, Ariz. Audiences on average watched for more than two hours with the six-day event shattering records to become Velocity’s #1 series among Households, Persons 2+ and Men 18+ in ratings and delivery.
The January 13, 16 and 17 BARRETT-JACKSON LIVE broadcasts broke records and became Velocity’s three highest-rated primetimes, respectively, among Men 25-54. In addition, the first five nights of BARRETT-JACKSON LIVE delivered the five largest audiences ever in primetime for the network among total viewers Persons 2+ and Men 18+ including:
- #1 on Saturday, January 17 with 696k P2+ and 465k Men 18+
- #2 on Friday, January 16 with 574k P2+ and 383k Men 18+
- #3 on Tuesday, January 13 with 517k P2+ and 364k Men 18+
- #4 on Thursday, January 15 with 498k P2+ and 318k Men 18+
- #5 on Wednesday, January 14 with 409k P2+ and 292k Men 18+
The BARRETT-JACKSON LIVE telecast on Saturday, January 17 from 8-10 PM ET stands as Velocity’s #1 telecast ever among Households in ratings and delivery, the #1 telecast ever in delivery for Persons 25-54, Men 25-54, Men 18+ and Persons 2+, and the #2 rated telecast among Persons 25-54 (behind only the historic SPACE JUMP LIVE in 2012). Also, on January 17 among Men 25-54 and Men 18+, BARRETT-JACKSON LIVE drove Velocity ahead of the competition in primetime beating cable networks that included Food Network, HGTV, National Geographic Channel, H2, Travel Channel and Comedy Central.
The historic BARRETT-JACKSON LIVE was led by the on-air team of host Chris Jacobs; car insights expert and interview correspondent Ray Evernham; play-by-play announcer Rick Debruhl; auction block experts Mike Joy and Steve Magnante; and social media correspondent Cristy Lee.